Associate Marketing Manager, McCafé

Keurig Dr Pepper • Mississauga, ON

51d • CA$72,000 - CA$88,000 • Hybrid

About The Position

The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments. This role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners. This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.

Requirements

• University degree in Business or Marketing
• 3–5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles
• Experience in campaign execution, retail marketing, and cross-functional project management
• Experience working with creative/media agencies
• Familiarity with Canadian retail environment and shopper marketing dynamics
• Strong project management and organizational skills
• Ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with ability to translate data into actions
• Strong communication and stakeholder management skills
• Detail-oriented with a focus on executional excellence
• Collaborative, proactive, and solutions-oriented
• Comfort operating across both strategic and executional work

Nice To Haves

• Experience with SAP and syndicated data (e.g., Nielsen) is an asset

Responsibilities

• Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail
• Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI
• Contribute to creative briefing, asset development, and deployment across channels
• Support launch execution for innovation, including packaging, messaging, and commercialization
• Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements
• Develop and manage the omni marketing calendar aligned to brand priorities
• Translate brand strategy into best-in-class shopper marketing and retail execution
• Partner with Sales and Customer teams to tailor programs to banner-specific strategies
• Own execution across B2B2C platforms, driving optimization, and scaling with clear measurement of impact on conversion and path to purchase
• Support management of marketing budgets, timelines, and project plans with strong financial discipline
• Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics)
• Identify optimization opportunities and provide actionable recommendations
• Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies
• Translate insights into clear recommendations for brand growth and execution improvements
• Maintain a strong understanding of Canadian retail landscape and shopper behaviour
• Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies
• Serve as a key connector between brand strategy and executional delivery
• Support integrated business planning and alignment across teams

Benefits

• medical
• dental
• disability
• life insurance
• paid time off (including vacation and personal time)
• RRSP with company match
• tuition reimbursement
• employee and family assistance program
• coffee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level