Associate Marketing Manager, G-Series Paid Media

DexCom • San Diego, CA

1d

About The Position

Dexcom is seeking a highly motivated, results-oriented Associate Marketing Manager to join our Direct-to-Consumer (DTC) Marketing team. This role is ideal for a marketer with strong analytical instincts—often from an MBA or media agency background—who is eager to learn quickly and contribute to building a world-class, purpose driven brand. As part of the DTC Marketing team, you will support the execution and optimization of media campaigns across the full paid media ecosystem, while developing a deep understanding of how data, audiences, and creative work together to drive results. This role offers meaningful hands-on responsibility alongside significant opportunity for growth, ownership, and strategic thinking over time.

Requirements

• 3–5 years of experience in marketing, strategy, analytics, or a related field, with a demonstrated interest in media, performance marketing, or data‑driven decision‑making.
• Familiar with (or eager to learn about) the trade and pharmacy landscape, and you can work cross‑functionally to deliver effective media programs.
• Strong analytical skills and are comfortable diving into performance data, asking smart questions, and challenging assumptions.
• Detail‑oriented and organized, capable of managing both administrative execution and higher‑level strategic thinking.
• Curious, proactive, and driven by a strong learning mindset.
• Comfortable operating in regulated or complex environments (healthcare experience is a plus but not required).
• Collaborative, thoughtful communicator who is eager to take on greater ownership and leadership over time.

Nice To Haves

• Exposure to paid media, performance marketing, or agency media buying—helpful but not required.
• Comfortable operating in regulated or complex environments (healthcare experience is a plus but not required).

Responsibilities

• Support the planning, execution, and optimization of full‑funnel DTC media campaigns across a diverse mix of channels—including TV, CTV, audio, programmatic, native, endemic, paid social, paid search, point of care, and emerging platforms.
• Manage DTC trade and retail media activations, partnering with internal trade and sales teams as well as external partners to drive in‑store pharmacy and retail media initiatives.
• Own hands‑on execution, including campaign setup support, QA, and tracking validation.
• Work closely with the media agency to ensure strong execution, thoughtful testing, and disciplined optimization—asking smart questions and using data to drive accountability.
• Analyze campaign performance across channels, audiences, and formats, transforming complex data into clear insights and actionable recommendations, and help communicate results and key learnings to stakeholders and leadership.
• Support first‑party data usage, audience segmentation, and campaign management from both an execution and optimization standpoint.
• Assist with budget pacing, performance reporting, and ongoing optimization to ensure media investments are on track and aligned with goals.
• Collaborate with creative, digital, analytics, and external agencies to bring high‑impact creative activations and partnerships to life.
• Participate in the medical, legal, and regulatory (MLR) review process for DTC media campaigns, managing routing, timelines, feedback coordination, and compliance.
• Stay current on media trends, emerging platforms, and evolving opportunities—bringing forward ideas rooted in creative thinking and performance impact.

Benefits

• A front row seat to life changing CGM technology.
• Learn about our brave #dexcomwarriors community .
• A supportive, high-performing team that values, rigor, curiosity, and smart risk-taking.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level