Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance•Boston, MA

12d•$97,000 - $138,000

About The Position

This role serves as the primary owner of the email marketing channel for the Global Risk Solutions North America commercial insurance organization. The Associate Marketing Manager will drive strategy, manage end-to-end execution, and optimize performance across the email program. This position will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences aligned with business priorities. Additionally, the role will provide support across broader digital channels, including social media, advertising, and web, acting as a backup to ensure seamless execution and business continuity. The ideal candidate is a strategic thinker, technically skilled executor, and data-informed communicator who excels at both big-picture channel strategy and detail-oriented delivery, with a passion for email and digital channels.

Requirements

Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
Requires advanced knowledge of marketing communications principles and practices
Experience working with and/or managing outside agencies
Strong oral and written communication skills required
Ability to work in a fast-paced environment and work on multiple priorities
Strong knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical skills
Strong presentation skills required
Ability to effectively interact with all levels of the organization
Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team's performance
Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

Nice To Haves

Demonstrated experience as a channel owner or primary lead for external email marketing or a comparable digital channel
Strong understanding of responsive email design and programming concepts
Working knowledge of HTML & CSS required for email coding and troubleshooting
Hands-on Salesforce Marketing Cloud experience required in an external marketing context — including building and managing journeys, executing A/B testing strategies, managing data extensions, and owning platform administration and governance.
Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations
Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence
Enthusiastic and self-motivated with a desire to learn new tools and technologies
Budget management and project management experience preferred
Demonstrates understanding of insurance industry, products, services, and trends

Responsibilities

Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization.
Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting.
Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization.
Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement.
Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters.
Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health.
Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage.
Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity.
Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness.
Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns.
Serve as the team's pulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best-in-class.
Collaborate closely with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix.
Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content.
Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools.
Serve as the email channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for marketing partners.
Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations.
Ensure email channel strategy and execution is integrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging.
Collaborate with enterprise partners to manage platform needs, escalate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem.
Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities.
Tailor communications and present recommendations to marketing and cross-functional partners with clarity and a point of view that showcases channel expertise and drives best practice and execution excellence.
Contribute to the development and improvement of broader team processes and ways of working.