Associate Marketing Manager, Digital Projects

DexCom • San Diego, CA

12d • Remote

About The Position

Dexcom Corporation (NASDAQ DXCM) is a global leader in continuous glucose monitoring (CGM). The company is seeking an Associate Marketing Manager, Digital Project Manager to join their North America Digital Experience team. This role will support project management, optimization, and execution of digital customer experiences on Dexcom.com in the US and Canada. The goal is to connect people with Dexcom products, services, and resources, improve lead generation performance, and enhance the customer experience. The ideal candidate will have digital marketing experience, strong organizational and problem-solving skills, and will work cross-functionally with Marketing, IT, Analytics, CRM, and external partners on lead-generation programs, customer journeys, website enhancements, and marketing technology initiatives.

Requirements

• Strong foundation in digital marketing principles, including customer acquisition, lead generation, customer journey optimization, and campaign execution.
• Skilled at gathering business requirements, documenting processes, and coordinating projects to ensure successful delivery of digital initiatives.
• Ability to communicate effectively and build strong relationships with cross-functional stakeholders, including Marketing, IT, Analytics, CRM teams, agencies, and external vendors.
• Use data and performance insights to support decision-making, identify optimization opportunities, and improve customer experiences across digital channels.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities while meeting project timelines and business objectives.
• Comfortable working with both business and technical teams, translating complex requirements into actionable solutions and project deliverables.
• Experience with website platforms, CRM systems, marketing automation tools, analytics platforms, or testing and quality assurance processes.
• Continuous improvement mindset and proactively identify opportunities to improve workflows, operational efficiency, and digital marketing performance.
• Ability to thrive in collaborative environments, adapt quickly to changing priorities, and eagerness to learn new technologies, platforms, and marketing capabilities.
• Typically requires a Bachelor’s degree and 5 – 8 years of experience.

Nice To Haves

• Experience in regulated industries.
• Familiarity with Agile or Scrum methodologies.
• Customer-centric approach.

Responsibilities

• Support and optimize digital customer acquisition and engagement initiatives across Dexcom.com, improving lead generation performance and customer experience.
• Partner with stakeholders across Creative, Brand, IT, Analytics, and CRM teams to gather business requirements and ensure digital solutions align with strategic objectives.
• Monitor website lead generation performance, customer journeys, and webform functionality, identifying opportunities to improve conversion, efficiency, and user experience.
• Document business requirements, workflows, process maps, and user stories to support the successful delivery of digital marketing and technology projects.
• Serve as a liaison between business stakeholders and technical teams, translating business needs into actionable project requirements and solutions.
• Coordinate project activities, timelines, testing efforts, and stakeholder communications to support the successful execution of website and marketing technology enhancements.
• Lead and support user acceptance testing (UAT), validating functionality, data accuracy, and customer experience while identifying, documenting, and tracking issues through resolution.
• Partner with agencies, technology vendors, and development teams to ensure project deliverables meet business requirements, quality standards, and implementation timelines.
• Support ongoing enhancements to lead capture, routing, nurturing, and reporting processes, driving continuous improvement across Dexcom's digital ecosystem.

Benefits

• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level