Associate Marketing Manager, Consumer Product Portfolio

Cochlear•Lone Tree, CO

23h•$85,000 - $95,000•Hybrid

About The Position

Change people’s lives and love what you do at Cochlear—the most recognized brand in hearing health care—helping people hear and be heard around the world, while being part of one of Denver Business Journal’s 2026 Best Places to Work honorees in Denver. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home. The Associate Marketing Manager, Consumer Product Portfolio supports the planning, execution, and optimization of consumer marketing initiatives that drive awareness, engagement, lead generation, and adoption of Cochlear's hearing solutions. Partnering with cross-functional teams, this role develops and executes integrated marketing campaigns, translates product and consumer insights into compelling messaging, and supports product launches and multi-channel marketing programs that enhance the consumer experience and contribute to business growth.

Requirements

Bachelor's Degree
3-5 Years of Experience
Experience in analytics reporting (online and offline)
Experience in executing and managing marketing campaigns, including lead generation.
Strong copywriting skills with an agency or corporate marketing team; mastery of tone, positioning, language, message mapping, and strategic development to achieve marketing objectives.
Passionate about understanding consumer needs and translating complex product information into clear, compelling messaging and experiences that help individuals make informed decisions about their hearing health.
Highly organized, detail-oriented, and able to manage multiple priorities while supporting the successful delivery of marketing campaigns, product initiatives, content development, and promotional activities in a fast-paced environment.
Takes ownership of assigned projects, proactively identify opportunities for improvement, and contribute to driving awareness, engagement, lead generation, and adoption of Cochlear's implantable hearing solutions.

Responsibilities

Coordinating and executing consumer marketing campaigns
Developing product-focused messaging and content across digital, social, web, email, video, and event channels
Supporting paid advertising and lead generation initiatives
Analyzing campaign performance and recommending optimizations
Facilitating cross-functional and agency collaboration
Supporting product launch activities
Managing marketing operations, processes, budgets, and vendors
Conducting market and competitive research
Ensuring consistent brand standards and consumer-focused communications across all marketing touchpoints
Coordinating and executing cross-functional marketing initiatives by partnering with Product Marketing, Digital Marketing, Content Development, Public Relations, Events, Creative Services, the Candidate Support Center, and external agency partners to ensure campaigns are delivered on time, on budget, and aligned to business objectives.
Assisting in the administration and optimization of consumer marketing processes and systems, including campaign calendars, project management platforms, content review and approval workflows, digital asset management systems, marketing automation tools, CRM platforms, and budget tracking mechanisms.
Supporting the development, implementation, and ongoing management of paid advertising campaigns by collaborating with external agencies and internal stakeholders responsible for creative development, copywriting, lead generation, social media, events, website content, and other consumer-facing marketing initiatives.
Monitoring, analyzing, and reporting on campaign performance and key marketing metrics, including engagement, lead generation, conversion, and return on investment, while providing actionable recommendations to optimize campaign effectiveness and improve outcomes.
Supporting consumer marketing activities associated with product launches by coordinating collateral development, website updates, advertising deliverables, campaign assets, and customer communication initiatives to ensure successful market introduction.
Maintaining a strong understanding of Cochlear products, services, market dynamics, competitive positioning, and the consumer journey to help translate complex product information into compelling, audience-focused messaging and campaign content.
Conducting research on industry trends, competitive activities, customer insights, and emerging marketing practices, sharing findings and recommendations that inform campaign planning, messaging, and marketing strategy.
Executing marketing activities within established processes and governance frameworks while proactively identifying opportunities to improve operational efficiency, campaign performance, workflow effectiveness, and the overall consumer experience.
Managing assigned aspects of budget administration, invoice processing, vendor coordination, purchase order tracking, and marketing expenditure reporting to support responsible financial management of campaigns and projects.
Contributing fresh ideas, direction, and insights to both online and offline content initiatives while supporting the development, implementation, and maintenance of brand voice, content standards, and messaging consistency across consumer touchpoints.