Associate, Marketing Data and Analytics - TD Asset Management

TD•Toronto, ON

3d•CA$81,600 - CA$115,200•Onsite

About The Position

TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading global investment manager offering progressive investment solutions to both institutional and retail investors. For decades, the organization has established competitive market positions in active, quantitative, and passive portfolio management. As of March 31, 2026, TDAM and its affiliates manage over $500 billion in assets on behalf of pension, insurance, endowment/foundation, and corporate clients, as well as high-net worth clients and retail mutual funds. In attaining this client commitment, TDAM has built one of Canada’s largest and most respected investment management and research teams with more than 220 Portfolio Managers, Associate Portfolio Managers, Traders and Analysts. Reporting to the Senior Manager, Content Marketing, the Associate is responsible for collecting, validating and analyzing data from multiple platforms to provide regular audience engagement updates to executives and senior management. The Associate will also report on campaign and content marketing performance, develop insights, and make actionable recommendations to help improve TDAM’s content strategy and support business objectives. The ideal candidate is a self-starter with a curious, analytical mindset and the ability to use data to identify marketing trends, gaps, opportunities and areas for optimization.

Requirements

5+ years of experience in data analytics, marketing analytics, business intelligence or a related reporting function
Strong analytical skills with demonstrated ability to collect, validate, analyze and interpret data from multiple sources
Experience building, maintaining and improving dashboards, reports and performance scorecards using tools such as Tableau, Adobe Analytics, Power BI, Salesforce, Pardot or similar platforms
Ability to translate complex data into clear, actionable insights and recommendations for business partners and senior stakeholders
Understanding of campaign, digital, web, email, social media, CRM and/or sales performance metrics
Strong data quality mindset, with attention to accuracy, consistency, source validation and performance measurement discipline
Self-starter with a hands-on approach and a demonstrated ability to show initiative and resourcefulness
Adaptable and flexible, with the ability to manage multiple priorities in a fast-paced production environment
Creative thinker and problem solver with curiosity to identify trends, gaps and opportunities through data
Exceptional attention to detail
Strong written and verbal communication skills, with the ability to present insights clearly and confidently
Sound understanding of financial markets, investment products and sales channels, or demonstrated ability to quickly learn complex business subject matter
Collaborative team player who can work effectively with marketing, sales, analytics and business partners

Nice To Haves

Advanced Excel skills; experience with data modelling or reporting automation would be considered an asset
Experience with Adobe Analytics, Power BI, Salesforce, Tableau, Pardot or similar marketing analytics, CRM or business intelligence platforms
Knowledge of TDAM's various sales distribution channels (retail and institutional)
Desire to learn, test and recommend new tools, platforms and reporting approaches
Bachelor’s degree in business, statistics, mathematics, computer science, marketing analytics or a related field

Responsibilities

Develop, maintain, evaluate and present monthly dashboards and performance scorecards for core content marketing metrics
Provide guidance to business partners on content effectiveness, including insights into which topics and formats resonate best with key audiences
Define, track and report on KPIs, benchmarks and performance trends aligned to content marketing objectives
Analyze investor, sales, campaign and audience engagement data to identify content gaps, emerging trends and optimization opportunities
Track, validate and interpret content metrics across website traffic, email marketing, social media, campaign performance, CRM and sales enablement channels
Translate data into clear, concise insights and recommendations for senior stakeholders and cross-functional partners
Complete ad hoc research, analysis and reporting requests to support content marketing, sales and business strategy teams