Associate Marketing Activation Operations Analyst

Mattel•East Aurora, NY

About The Position

The Commercial Operations role supports the execution of commercial marketing processes by delivering data-driven insights, reporting, and operational coordination across regions. This role plays a critical part in enabling visibility into brand performance, supporting planning cycles, and maintaining consistency in reporting and governance. Working closely with cross-functional and regional partners, the analyst helps ensure disciplined execution of the commercial marketing operating rhythm and contributes to informed decision-making at the global level.

Requirements

1+ years of experience in marketing analytics, business analysis, finance, or a related field
Experience working with data sets, reporting tools, or dashboards (e.g., Excel, Power BI, Tableau)
Strong analytical capability with attention to detail and data accuracy
Ability to interpret financial and performance data and translate into insights
Proficiency in Excel and data visualization tools
Ability to synthesize information into clear, concise summaries
Strong written and verbal communication skills
Comfortable preparing materials for leadership audiences with guidance
Effective collaborator across teams and geographies
Organized with strong time management and follow-through
Demonstrates accountability and willingness to learn in a fast-paced environment
Structured thinker with a process-oriented approach
Proactive in identifying issues and suggesting improvements
Adaptable and able to manage multiple priorities
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

Nice To Haves

Exposure to cross-functional or matrixed environments preferred

Responsibilities

Support consolidation of regional performance data (revenue, margin, A&P, forecasts) into standardized reports
Analyze trends to identify risks and opportunities and highlight key insights for leadership
Assist in preparing materials for business reviews (monthly, quarterly) and planning cycles
Ensure accuracy and consistency of KPIs and reporting definitions across regions
Coordinate inputs from regions to support annual operating plan (AOP) and long-range planning processes
Maintain planning templates, trackers, and documentation to ensure alignment and transparency
Track A&P spend against guidelines and flag variances
Support execution of the commercial marketing calendar (e.g., monthly reviews, QBRs)
Prepare agendas, capture action items, and track follow-ups to ensure accountability
Identify opportunities to improve efficiency in reporting and planning processes
Partner with regional commercial teams, finance, sales, and insights to gather inputs and validate data
Act as a coordination point to ensure timely and accurate information flow
Support alignment of materials with global standards and frameworks