Associate Marketer-Content Integration

Lowe's Home Centers • Mooresville, NC

9d • Onsite

About The Position

The Associate Marketer of Content Integration will work with Category Marketing and Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Content Integration will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.

Requirements

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 5 years of general Marketing experience
• 3 Years Experience analyzing complex issues to assist leadership develop of insights that drive strategy
• Merchandising, Marketing, Category Management, Omni-Channel Retailing or related field(s); Or 1+ year direct experience managing Lowe’s promotions
• 1 Year Experience influencing cross-functionally without formal authority
• 1 Year Experience managing projects
• Experience in a large retail environment, consumer package goods company, or advertising agency that serves Fortune 250 companies

Responsibilities

• Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions.
• Ensures consistent delivery across all customer facing touch points instore and online.
• Partner with Category team to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.
• Partner with external vendors to develop tab and signage strategies and provide them with clear and concise direction that keeps schedules on track.
• Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
• Ensure clear, concise and consistent messaging across all customer touch points.
• Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level