Associate Manager, Toy Marketing - Monster High

Mattel•El Segundo, CA

5d•$110,000 - $125,000•Onsite

About The Position

Monster High is the #3 global doll property, with a passionate fanbase that spans kids, collectors, and alt-culture enthusiasts. We’re looking for a hands-on, strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager. In this role, you’ll work in close partnership with the Toy Marketing Manager to drive the Monster High toy business, owning end-to-end toy portfolio strategy and product development pipeline. You’ll collaborate with cross-functional partners across Design, Packaging, Development, Finance, Brand Strategy, and regional commercial teams to bring Monster High products to life.

Requirements

5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline. MBA preferred but not required with the right experience.
Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
Thorough understanding of marketing mix and KPIs.
Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
Comfort with P&L management at the brand or category level.
Ability to synthesize data and consumer insights into clear, actionable recommendations.
Strong ability to manage complex product development timelines.
Excellent communication and storytelling skills – able to influence and present confidently to senior leadership and large audiences.
Highly organized, detail-oriented, and independently motivated with strong follow-through.
Proficiency in PowerPoint, Excel, Outlook, and Word.

Nice To Haves

MBA preferred but not required with the right experience.

Responsibilities

Develop toy strategy by segment (core, premium, kid, adult collector, etc.) and by channel.
Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
Manage toy pricing architecture and competitive positioning across the portfolio.
Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences.
Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business.