Associate Manager, Social Strategy

PepsiCo • Purchase, NY

2d

About The Position

PepsiCo is seeking an Associate Manager, Social Strategy to help drive content development for PepsiCo’s global social channels and advance our corporate storytelling through always-on, audience-first content and strategic corporate social influencer partnerships. This role shapes platform-native narratives that translate business priorities and corporate reputation initiatives into compelling social content, partnering closely with agency partners, content strategists, paid media specialists, influencer partners, and key internal stakeholders.

Requirements

• 5–7 years of experience in social media content creation, influencer/creator programming, or content marketing for a Fortune 500 company in-house or at an agency
• Highly effective communicator with strong editorial judgment, able to synthesize complex inputs, tailor messaging for diverse audiences, and influence stakeholders while navigating a matrixed organization
• Demonstrated ability to develop innovative, audience-centric content strategies across platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit, X)
• Experience collaborating across cross-functional teams and managing external creative/production partners and legal reviews
• Experience supporting influencer/creator partnerships (briefing, co-creation, feedback cycles, deliverable management, and performance learnings) is a plus
• Familiarity with content workflows, editorial governance, and digital publishing and reporting tools in a fast-paced environment

Nice To Haves

• Agency experience is a plus but not required

Responsibilities

• Manage end-to-end content development for PepsiCo global social channels
• Develop clear content briefs for key moments, campaigns, and priority stories; ensure messaging and objectives are carried through to final creative
• Partner with content studio teams, producers, editors, and external vendors to execute high-quality content across channels, including co-created influencer content when applicable
• Collaborate with internal partners (e.g., Communications, Corporate Affairs, Legal, Brand Communications, Paid Media, and agency teams) to ensure content is on-strategy and aligned to corporate and brand standards
• Identify opportunities to connect storytelling across channels, ensuring consistency in brand voice, tone, and visual identity while optimizing for each platform, including coordinated distribution plans for content
• Support editorial planning by contributing to global, cross-functional content calendars and workflows
• Collaborate cross-functionally with internal partners to understand priorities, gather inputs, and shape how stories are told through social-first content
• Make data-driven content decisions by using performance analytics (views, engagement, conversions, retention, search queries, and audience segments) to identify what’s working, prioritize high-impact topics, and continuously optimize content based on measurable outcomes
• Support the development and execution of corporate social influencer partnerships (e.g., thought leaders, creators, and trusted community voices) that amplify priority narratives and reputation initiatives across platforms

Benefits

• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed