Associate Manager, Retail Marketing

Reformation • Los Angeles, CA

7h • $60,000 - $80,000 • Hybrid

About The Position

The Associate Manager, Retail Marketing will support the development and execution of the company’s retail marketing strategy across new and existing markets. This role partners closely with Retail, Brand Marketing, Creative, and cross-functional teams to bring brand priorities to life through localized in-store experiences, events, and activations that drive traffic and engagement. The Associate Manager of Retail Marketing will help manage day-to-day retail marketing operations, including calendars, budgets, and vendor relationships, while helping translate broader brand initiatives into impactful retail programs. This position will report directly to the Brand Marketing Manager.

Requirements

• Bachelor's degree in related field
• Minimum of 2-4 years of aligned marketing experience (retail marketing experience is a major plus)
• Strong attention to detail, organizational and project management skills
• Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
• Ability to self-direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast-paced environment with smart, creative and focused colleagues
• Strong Computer Skills: Word, PowerPoint, Excel, & Asana

Responsibilities

• Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space
• Develop and execute local/regional marketing initiatives for new and existing stores that align with overall brand strategies and business product priorities
• Act as liaison and partner with retail teams and corporate marketing by maintaining regular communication with Retail HQ and field teams
• Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors
• Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more
• Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams
• Execute paid and lease required advertising and center activations
• Ideate and develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets
• Maintain pulse on industry best practices for in-store marketing as well as performance benchmarking with best-in-class brands
• Support in developing the roll out strategy for all New Store Openings

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees