Associate Manager, Product Marketing - Value
About The Position
As the Associate Manager, Product Marketing – Value is responsible for leading the development of the Value and Snacking Innovation Pipeline and supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC, bringing bold, culture-moving ideas to life. You’ll help redefine what it means to Give Bland the Bird by turning insights into crave-worthy menu items and consumer marketing plans that excite our fans and drive transactions. You will play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, support teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.
Responsibilities
- Leading the development of the Value and Snacking Innovation Pipeline
- Supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC
- Identifying key consumer insights
- Ideating to create new product/promotional ideas
- Supporting teams in the development of multiple product and/or promotional opportunities
- Formulating strategic marketing plans
- Launching new products into the marketplace to drive top-line and bottom-line sales growth
- Working cross-functionally with associates across the company
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
