Associate Manager, Partnerships & Strategic Alliances

Mattel•El Segundo, CA

About The Position

The Opportunity: The Associate Manager will build and maintain strategic partnerships that drive business growth and create mutually beneficial opportunities for the partners and Mattel. This role will develop our brand partner and alliances network, identify opportunities, and drive revenue goals. The Manager will collaborate closely to build partner strategies across new and existing brand verticals. What Your Impact Will Be: Strategic Planning and Execution:Develop and implement a comprehensive brand partnership and alliances strategy aligned with the company's goals and objectives.Identify, prioritize, and pursue potential partners and opportunities and strategic alliances.Oversee the entire partnership lifecycle, from initial discussions to contract negotiation and implementation.Collaborate with leaders across Mattel Film and TV Teams, Consumer Products, Global Brand Teams, Entertainment Partnerships/In Licensing, Interpreted Marketing Creative,) to ensure integrated strategies and successful execution.Market Expansion & Revenue Growth:Analyze market trends, competitive landscape, and customer needs to inform partnership and alliance strategies.Collaborate with marketing and sales teams to develop go-to-market strategies for new distribution channels.Develop and execute business development plans, including finding and nurturing relationships that contribute to the company's revenue and profitability targets.Negotiate partnership agreements, including terms, pricing, and licensing models, ensuring alignment with company goals and policies.Monitor and analyze key performance metrics to assess the effectiveness of partnership and alliances initiatives.Work closely with finance leaders to align partnership agreements with financial goals and policies.Leadership:Communicate progress, challenges, and opportunities to the Franchise Leadership team and other key stakeholders.Leading, mentoring and developing their teamCollaborate with Sr. Manager, Global Marketing in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business

Requirements

5+ years (2 years with MBA) experience in marketing, business development
Expertise in strategy development, integrated marketing, and brand management
Creative storyteller with the ability to influence and inspire others to see a brands full potential
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, adaptable to autonomy and detail oriented with strong follow up skills
Strong relationship builder with both internal and external partners
International business/global marketing experience
High competence in project and stakeholder management
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
PERSONAL ATTRIBUTES REQUIRED:Creative Problem SolverCollaborativeSelf-MotivatedPassionate about 'Play'Efficient and excellent at time managementProactiveOrganizedCuriousDemonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

Develop and implement a comprehensive brand partnership and alliances strategy aligned with the company's goals and objectives.
Identify, prioritize, and pursue potential partners and opportunities and strategic alliances.
Oversee the entire partnership lifecycle, from initial discussions to contract negotiation and implementation.
Collaborate with leaders across Mattel Film and TV Teams, Consumer Products, Global Brand Teams, Entertainment Partnerships/In Licensing, Interpreted Marketing Creative,) to ensure integrated strategies and successful execution.
Analyze market trends, competitive landscape, and customer needs to inform partnership and alliance strategies.
Collaborate with marketing and sales teams to develop go-to-market strategies for new distribution channels.
Develop and execute business development plans, including finding and nurturing relationships that contribute to the company's revenue and profitability targets.
Negotiate partnership agreements, including terms, pricing, and licensing models, ensuring alignment with company goals and policies.
Monitor and analyze key performance metrics to assess the effectiveness of partnership and alliances initiatives.
Work closely with finance leaders to align partnership agreements with financial goals and policies.
Communicate progress, challenges, and opportunities to the Franchise Leadership team and other key stakeholders.
Leading, mentoring and developing their team
Collaborate with Sr. Manager, Global Marketing in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business