Associate Manager, Paid Social
About The Position
Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce. The Associate Manager, Paid Social owns day‑to‑day channel delivery, leading a dedicated pod to execute high‑quality, performance‑driven campaigns across key social platforms. This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTC’s excellence standards. Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights. Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery. Consult on the tactical strategy for the paid social portion of integrated media plans Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction. Ensure the team follows established processes, frameworks, and ways of working. Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes. Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization. Contribute to testing, optimization, and applied learnings that improve channel performance over time. Develop, train, and certify talent within the in‑house paid social team. Mentor team members on platform execution, reporting, insights, and partner communication. Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties. Collaborate with cross‑functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives. Success in this role is measured across both performance outcomes and execution quality, including: ROAS, CPA, conversion rate, and traffic quality Spend pacing, budget stewardship, and delivery accuracy Quality and actionability of insights and optimization recommendations Test‑and‑learn impact and application of learnings Team compliance with processes and excellence frameworks
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Finance, or related field
- 5+ years of paid social experience (agency experience preferred)
- Retail and/or eCommerce experience running performance‑focused paid social campaigns
- Hands‑on expertise across Meta, TikTok, Snap, Reddit, and Pinterest
- Expert in Google Analytics
- Experience leading or mentoring teams and owning vendor relationships
- Strong understanding of media buying, measurement, and reporting
- Ability to operate effectively in a complex, cross‑functional organization
Responsibilities
- Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights.
- Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery.
- Consult on the tactical strategy for the paid social portion of integrated media plans
- Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction.
- Ensure the team follows established processes, frameworks, and ways of working.
- Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes.
- Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization.
- Contribute to testing, optimization, and applied learnings that improve channel performance over time.
- Develop, train, and certify talent within the in‑house paid social team.
- Mentor team members on platform execution, reporting, insights, and partner communication.
- Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties.
- Collaborate with cross‑functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives.
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
