Associate Manager, Paid Search - North America

Salomon • Ogden, UT

23h • Hybrid

About The Position

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search and performance media campaigns to drive direct response results across Performance and Sportstyle categories. This role plays a key part in developing scalable acquisition strategies, ensuring campaigns are data-driven, efficiently managed, and aligned with broader eCommerce and marketing objectives. The ideal candidate combines analytical rigor with hands-on platform expertise and a strong test-and-learn mindset. This individual collaborates closely with creative, analytics, CRM, and business teams to deliver measurable growth and continuously improve performance marketing effectiveness.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, or related field.
• 3–4 years of experience in paid media, SEM, or performance marketing.
• Hands-on experience managing campaigns across major advertising platforms (e.g., Google Ads, Microsoft Ads, paid social platforms).
• Proven experience managing budgets and delivering against direct response KPIs.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong performance marketing expertise with deep understanding of paid media channels and optimization strategies.
• Advanced analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Budget management and forecasting capabilities.
• Strong cross-functional collaboration and communication skills.
• Innovative mindset with a test-and-learn approach to continuous improvement.
• Detail-oriented with strong organizational and reporting capabilities.

Responsibilities

• Plan, execute, and optimize SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.
• Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.
• Identify growth opportunities through audience segmentation, keyword expansion, and full-funnel activation strategies.
• Manage day-to-day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.
• Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.
• Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.
• Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.
• Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.
• Support integrated media initiatives to deliver consistent messaging and maximize performance impact.
• Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.
• Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and conversion rate.
• Ensure budget allocation aligns with priority products, key categories, and seasonal business objectives.
• Develop and deliver recurring performance reports (weekly, monthly, quarterly) to key stakeholders.
• Analyze campaign and audience performance, demonstrating impact on key business KPIs through data-driven insights.
• Provide actionable recommendations to continuously improve campaign effectiveness and overall media performance.

Benefits

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 2 floating holidays
• Half-day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• “Powder Bell” powder days throughout the winter season
• Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
• Opportunities to engage in the community and with industry partners

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree