Associate Manager, Omni-Retail Experience

PepsiCo•New York, NY

22d

About The Position

The Associate Manager, Omni-Retail Experience is a critical role within the Global Lifestyle Merchandise team, responsible for driving the day-to-day operations and growth of PepsiCo’s merchandise e-commerce and campus store channels. This role sits at the intersection of digital commerce, merchandising, marketing, and retail operations—ensuring a seamless, consumer-first experience across owned platforms and physical retail environments. The ideal candidate brings a strong understanding of e-commerce trading, digital marketing, and retail merchandising. Organization will be key to managing external agencies, cross-functional workflows, and go-to-market excellence.

Requirements

4–5 years in e-commerce, retail, or merchandising
Experience with Shopify or similar platforms
Understanding of digital marketing channels
Strong analytical skills and financial acumen
Strong organization and attention to detail
Analytical and data-driven
Effective communicator
Entrepreneurial mindset
Ability to manage multiple priorities

Responsibilities

Own assortment architecture and sku count mapping
Manage Open-to-Buy (OTB) planning and overall budgets
Inventory turnover and Weeks on Hand optimization
Promotions and markdowns planning and execution
Pricing strategy and margin management
Manage day-to-day operations of e-com site including merchandising, pricing, and promotions
Oversee product listings, content updates, and digital asset creation
Monitor KPIs (traffic, conversion, AOV) to optimize performance
Execute site calendars and campaign launches
Monthly, quarterly, and annual business reviews
Support execution of paid media and social strategies
Align product launches with campaigns and cultural moments
Collaborate on content strategy for site and social
Drive traffic and conversion through integrated campaigns
Ensure creative needs are met with speed and quality
Manage e-commerce agency responsible for site operations
Oversee sub-agencies across paid media, CRM, and social
Develop briefs, timelines, and deliverables
Ensure integrated campaign execution across partners
Align retail and e-commerce strategies
Own assortment planning and merchandising strategy
Manage POs, inventory, and replenishment
Partner with facilities and on-site teams to optimize performance
Support all operational needs from signage to visual merchandising