Associate Manager, Mobile Growth

Activision Blizzard • Santa Monica, CA

1d • Onsite

About The Position

As an Associate Manager for our Mobile team, you will get to assist in shaping our marketing efforts through a mix of campaign management and data analysis. The Mobile Growth team at Activision commands a multimillion-dollar budget and is responsible for growing the company’s user base across its portfolio of mobile games, including Call of Duty: Mobile. The team we’ve assembled is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for rockstars who are equally comfortable with marketing as they are with analytics. The Associate Manager, Mobile Growth role is a mid-level role that assists the Mobile Growth team through a combination of performance marketing/UA campaign management, partner relationship building, quantitative & qualitative analysis, and operational support.
This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

Requirements

• 2-3+ years’ experience managing paid media campaigns for down funnel KPIs
• A balance of data-driven, analytical skills with demonstrated creative campaign wins
• Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets
• Understanding of Insertion Order/PO set up, budget pacing, and invoicing

Nice To Haves

• Preferably experience in driving growth specifically for mobile
• Mobile gaming/gaming experience a plus

Responsibilities

• Build and run performance marketing/user acquisition campaigns on Google Ads, Meta, TikTok Snapchat, DSP, Networks, etc. ensuring critical metrics are achieved
• Onboard new channels and assist in identifying new opportunities for the continued growth of Activision’s Mobile titles
• Partner with Mobile Analytics and Data Science to monitor critical metrics that align with business objectives and help drive optimization
• Assist with complex A/B testing for localization, creatives, geos, content, CTAs, etc., to enhance acquisition activities and return on investment
• Participate in creative ideation & optimization to enhance the effectiveness of paid media campaigns
• Coordinate with internal teams and external agencies to ensure our growth strategy is completed upon
• Perform deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
• Learn the dynamics of free-to-play gaming and the Mobile marketing ecosystem from industry veterans

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed