Associate Manager, Loyalty Engagement

Foot Locker•New York, NY

3d•$65,000 - $73,000

About The Position

The Associate Manager of Loyalty Engagement is responsible for driving member value and engagement after enrollment by ensuring loyalty program benefits are compelling, easy to use, and financially sound for the business. This role executes the strategy for the redemption center, focusing on the reward mix and engagement mechanics such as games and sweepstakes and will work closely with Loyalty Operations and external partners to deliver a best‑in‑class member experience. The Associate Manager will focus on optimizing how and where members redeem points to balance member satisfaction with the organization’s financial goals.

Requirements

Bachelor’s degree in Marketing, Business, Finance, or a related field.
2–4 years of experience in loyalty, CRM, digital engagement, merchandising, or promotions management.
Experience managing or merchandising rewards, incentives, or promotional offers.
Strong understanding of points‑based programs, redemption mechanics, or customer engagement levers.
Analytical mindset with the ability to balance member value and financial impact.
Strong cross‑functional collaboration skills, especially with operations, creative, legal, and external partners.
Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously.

Nice To Haves

Experience with redemption platforms, loyalty CMS tools, or gamification vendors.
Familiarity with sweepstakes, contests, or regulated promotions.
Retail or e‑commerce loyalty experience a plus.

Responsibilities

Ensure members actively leverage loyalty program benefits post enrollment through compelling redemption and engagement tactics.
Identify opportunities to improve discovery, relevance, and usage of rewards.
Partner with Loyalty Marketing and CRM teams to support engagement messaging tied to rewards, games, and sweepstakes.
Execute the redemption center strategy, ensuring a relevant and balanced assortment of rewards.
Manage reward mix across categories to encourage diversified point redemption that delivers financial benefit to the organization.
Monitor redemption behavior and trends to inform reward assortment decisions and optimization opportunities.
Ensure point values align with fair market value targets based on item cost, margin considerations, and program economics.
Track and manage points redemption performance against targets, including cost per point redeemed and category mix.
Identify opportunities to improve financial efficiency without compromising member perceived value.
Partner with Analytics and Finance teams to understand redemption economics and recommend adjustments.
Work closely with Loyalty Operations to support reward setup, maintenance, and execution within the redemption center.
Brief and collaborate with creative partners on reward tiles and redemption center merchandising to ensure alignment with brand standards.
Serve as a key liaison between engagement strategy and operational execution.
Help manage the relationship with the gamification vendor, ensuring gameplay mechanics and marketing align with brand guidelines and member expectations.
Coordinate marketing and merchandising support for games, including timing, placement, and messaging.
Provide sweepstakes details and requirements to the loyalty operations team to support rule creation and legal approvals.
Ensure sweepstakes, games, and other rewards are clearly communicated, compliant, and easy for members to understand.