Associate Manager, Integrated Marketing

Ariat International•San Leandro, CA

11h•$80,000 - $87,000

About The Position

We are seeking a self-motivated Associate Manager, Integrated Marketing to support the development and execution of marketing initiatives across packaging, retail, ecom, events, integrated campaigns, and Sales & global support. This role is highly cross-functional and requires excellent communication, project management, and attention to detail. The ideal candidate brings curiosity, drive, and a strong ability to translate product and brand storytelling into compelling marketing assets.

Requirements

4+ years experience in a marketing position required
Proven ability to effectively manage multiple projects in a dynamic environment and deliver according to timelines
Highly organized, able to effectively balance creative and operational needs with a strong attention to detail
Must have excellent collaboration, and communication skills. Able to communicate effectively through verbal and written communication with cross-functional partners at all levels
Proactive and resourceful with strong problem-solving and follow-through
Proficiency in MS Excel, Outlook, and PowerPoint, Adobe Professional, Airtable or similar project management platform
BA or BS required

Nice To Haves

Experience in apparel and/or footwear industries a plus

Responsibilities

Partnering with product teams to brief and develop product packaging; managing projects end-to-end from request through production
Supporting Brand Manager with all new and redesign packaging requests; including briefing, setting up meetings, taking notes, circulating rounds for approvals, etc
Assisting with point-of-sale materials and signage, serving as a liaison between Brand, Retail, and Sales to ensure alignment and execution
Assisting with copy and asset development for new and key products to include workbook copy, icons, technology illustrations, etc
Managing monthly integrated marketing campaigns: entering and tracking projects in project management platform, recommending products and imagery to feature, tracking inventory, maintaining the marketing calendar, and assisting with email & SMS scheduling
Collaborating with the Sales team to manage creative development of ad-hoc retailer advertising and point-of-sale materials
Uploading and maintaining marketing assets on the asset management platform, Bynder. Ensuring seasonal organization and accessibility for Sales and international partners; fulfilling image requests and content for monthly communications
Working directly with Sales, Key Account, and International Teams to better understand needs and partnering with the Marketing Team to get needs met
Managing misc. corporate signage, sales meeting, tradeshow and presentation requests
Supporting seasonal photo shoot and influencer content initiatives (wardrobe alignment, logistics, and coordination)
Assisting with other responsibilities based on business needs