Associate Manager, Event Management

dentsu•USA - Remote - North Carolina, NC

1d•$54,000 - $60,000•Remote

About The Position

The Associate Manager focuses on the daily management of nightlife and retail consumer engagement programs in market. Attention to detail is fundamental, and implementing controls, processes, policies, and compliance is essential. The role supports all market activities and reports to the Market Manager. The person in this role must be comfortable working with the marketing and promotion of wine and spirits products. Dentsu is a global lifestyle marketing agency that connects brands and people through shared passions and lifestyles, spanning sports and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/B2B engagement, and sponsorship marketing. Its mission is to engineer value by creating deeper human connections. Dentsu emphasizes meaningful progress, keeping its people at the center, supporting growth and learning, and fostering an inclusive, equitable, and culturally fluent environment.

Requirements

3–5 years of experience in field or promotional marketing.
Strong communication and problem-solving skills.
Strong organizational skills.
Ability to effectively source candidates and ensure a match for the position and organization.
Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
Comfort working with the marketing and promotion of wine and spirits products.

Nice To Haves

Promotional experience in wine and spirits.
Proficiency in the MacOS operating system.

Responsibilities

Recruit and manage high-quality Educators and Influencers for event execution in market.
Train staff on brands, programs, consumer engagement, and execution excellence.
Manage staff pools to ensure core teams support volume and business needs.
Manage point-of-sale coordination and warehouse management for local event activity.
Ensure proper coordination, kitting, and utilization of point-of-sale materials.
Enter, maintain, and review event data in relevant activation platforms.
Ensure all event reporting is entered accurately and promptly into the online database.
Manage staff payroll and expense processes, as well as personal Travel and Entertainment expenses.
Maintain knowledge and a firm understanding of local state alcohol laws and regulations related to sampling laws and promotional activity.
Attend, monitor, and evaluate events for quality control, and recommend ways to improve event quality.