Associate Manager, Digital

Yum! • Irvine, CA

3d

About The Position

As a key leader within the Connected Customer & CRM organization, this role owns the end-to-end enablement, configuration, and strategic activation of Taco Bell’s loyalty programs and promotional capabilities across Marigold, Yum! Promo Service, and ConnectMe.

The Associate Manager serves as the enterprise-wide SME for loyalty configurations, promotional mechanics, and cross-channel activation—ensuring all offers, rewards, and challenges are deployed flawlessly and aligned to brand strategy.

This role requires a blend of technical expertise, operational excellence, cross-functional leadership, and strategic decision-making, regularly influencing platform enhancements, leading new campaign structures, and driving efficiencies that scale Taco Bell’s digital ecosystem.

Requirements

• Technical expertise
• Operational excellence
• Cross-functional leadership
• Strategic decision-making

Responsibilities

• Owns the end-to-end enablement, configuration, and strategic activation of Taco Bell’s loyalty programs and promotional capabilities across Marigold, Yum! Promo Service, and ConnectMe.
• Serves as the enterprise-wide SME for loyalty configurations, promotional mechanics, and cross-channel activation.
• Ensures all offers, rewards, and challenges are deployed flawlessly and aligned to brand strategy.
• Influences platform enhancements.
• Leads new campaign structures.
• Drives efficiencies that scale Taco Bell’s digital ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees