Associate Manager, Digital Content

Live Nation Entertainment•Toronto, ON

1d•Onsite

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Live Nation Canada is looking for an Associate Manager, Digital Content to help shape and scale our owned social platforms while unlocking new commercial opportunities for our growing portfolio of brand partners. This role will lead the content strategy, creative development, and day-to-day execution for our @LiveNationFans social channels, driving audience growth while fulfilling brand partner commitments. The ideal candidate will own day-to-day community management, create culturally relevant, platform-native content, and identify new sellable social and digital opportunities.

Requirements

2–4 years of experience in community management, social media, digital content, or branded content (preferably within entertainment, media, agency, or brand environments)
Proven experience managing brand or publisher social channels, including content planning, publishing, and community engagement.
Experience executing integrated social campaigns that balance organic storytelling with brand and commercial objectives.
Strong understanding of social-first storytelling and how to create content that resonates with fans and drives engagement.
Deep knowledge of platform best practices across Meta, TikTok, YouTube, and emerging platforms.
Highly organized with experience managing content calendars, production timelines, and multiple stakeholders.
Strong project management skills and the ability to execute effectively in a fast-paced environment.
Experience collaborating with designers, creators, and cross-functional teams to produce social content.
Commercial mindset with the ability to identify opportunities to evolve digital assets into scalable sponsorship offerings.
Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
Ability to manage multiple priorities and stakeholders simultaneously.
Proficiency in Microsoft Office Suite.
Passion for music, live events, and culture.

Nice To Haves

Proficiency in photo and video editing to create engaging, platform-optimized content would be considered a strong asset.

Responsibilities

Lead the content strategy, creative development, and day-to-day execution for our @LiveNationFans social channels, driving audience growth while fulfilling brand partner commitments.
Own day-to-day community management by monitoring comments, messages, and fan conversations; engaging in a timely, authentic voice; fostering a positive fan environment; and supporting partner integrations.
Create culturally relevant, platform-native content aligned with Live Nation Canada’s voice while seamlessly integrating commercial objectives.
Identify and develop new sellable social and digital opportunities that align with brand partner goals and fan behaviour.
Collaborate with the Sponsorship team to execute partner campaigns across owned channels, ensuring strong performance and delivery.
Own and maintain the social content calendar, balancing organic, promotional, and partner-driven content.
Oversee the production of social assets from concept through execution, working with internal teams, creators, and external partners.
Ensure content is delivered on time, on brief, and optimized for each platform.
Develop and implement organic growth strategies to expand reach, engagement, and cultural relevance.
Monitor social trends, fan behaviour, and platform updates to inform content direction and maintain cultural relevance.
Build relationships with key social platforms (Meta, TikTok, YouTube, Snapchat, etc.) to implement best practices and unlock new opportunities.
Manage partner contesting and fan engagement initiatives, ensuring seamless execution and compliance.
Support paid amplification strategies in collaboration with internal marketing and media teams to maximize reach and impact.
Track performance metrics and apply insights to continuously optimize content, partnerships, and overall channel performance.

Benefits

Medical, Dental and Vision benefits for you and your family
Employee Assistant Programs through Modern Health and ComPsych
Generous paid time off policy including holiday closures, and sick time for you and dependents
Free concert tickets
RRSP program with company match
Stock Program Reimbursement
New parent programs & support including caregiver leave and baby bonus
Infertility support
Tuition reimbursement
Student loan repayment
Internal growth and development programs & trainings
Volunteer time off
Crowdfunding network
Gender reassignment support