Associate Manager, Customer Marketing - Omni Strategist

SC Johnson•Racine, WI

2d•Hybrid

About The Position

The Associate Manager, Omni Marketing Strategy is a pivotal role responsible for aiding in the delivery of the Omni-commerce strategy, driving an informed understanding of conversion with shopper-centric thinking for the category. This role is accountable to drive and develop a deep-rooted partnership with Sales, Brand Marketing, and Category Shopper Insights (CIBA) ensuring a seamless and integrated approach to marketing across all channels. This is a strategic position focused on managing and delivering cross-customer/channel Omni tactics, including national promotion and display programs, trade narratives, and sales engagement. The ideal candidate will be a strategic connector, adept at facilitating organizational success and change management as we evolve towards a best-in-class Omni Marketing Organization. This role requires a driver who effectively collaborates across functions, provides strategic direction, and delivers measurable results by optimizing conversion and elevating brand presence within the omni-retail environment.

Requirements

Bachelor’s degree with 5+ years of progressive experience in marketing or 3+ years of relevant experience with an advance degree.
Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment.

Nice To Haves

Proven track record of driving strategic initiatives that result in enhanced brand narrative, optimized conversion, and strong category leadership.
Experience in a role that required deep collaboration with Category Leadership COE (CIBA) or similar cross-functional strategic partners.
Demonstrated ability to act as a strategic connector, influencing and aligning diverse stakeholders.
Experience with Digital Commerce/PDP strategy, moving beyond tactical execution to provide ideal solutions.
Strong understanding of retail marketing principles.

Responsibilities

Enable Omni-Commerce Strategy & Development
Under direction from Director(s), Home Cleaning Omni Marketing and Manager, Omni Marketing Strategy enable the Omni-commerce strategy the Home Cleaning category, developing and implementing comprehensive strategies that align with overall brand and business objectives, including promotional, pricing, and shopper marketing strategies.
Drive an informed understanding of conversion with shopper-centric thinking for the Home Cleaning category, focusing on the developing category trip mission strategies and out-of-aisle impulse initiatives.
Enhance brand narratives, elevating them to category leadership, moving to a Home Cleaning category narrative approach.
Provide strategic consultation on new product development (NPD) pricing for brand and innovation initiatives.
Develop and implement comprehensive strategies for national display and creative execution.
Develop and implement national promotion strategy, enhancing effectiveness and efficiency YoY.
Performance Optimization & Analytics
Utilize data and analytics to optimize conversion and identify key trends across the omni-channel landscape, contributing to financial optimization (FOCO) efforts.
Track and analyze the performance of all marketing initiatives, providing strategic insights and recommendations for continuous improvement, including FOCO-related reporting.
Leverage data to inform strategic decisions, ensuring optimal ROI and effectiveness of marketing investments.
Market & Competitive Intelligence:
Monitor market trends, competitor activities, and consumer/shopper behavior to identify strategic opportunities and threats within the omni-channel environment.
Develop competitive strategies to differentiate our products and brands, focusing on long-term growth and market leadership.

Benefits

SC Johnson’s total compensation packages are at or above industry levels.
In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

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