Omni-Channel Shopper Strategist
About The Position
The Omni-Channel Shopper Strategist is a mid- to senior-level role designed for someone passionate about how people shop, discover, and purchase across today’s retail and digital ecosystem. This role isn’t just about strategy on paper — it’s about forging connections between consumer insight, shopper behavior, and path-to-purchase execution that deliver measurable results. You’ll lead omni-channel journey mapping, retail media planning, and shopper activation strategies, uncover insights from shopper and consumer data, and collaborate across creative, media, PR, and account teams to ensure programs are grounded in real consumer behavior and retailer realities. Equal parts strategist, storyteller, and mentor, you’ll translate complex data into clear, actionable plans while coaching a junior strategist and ensuring client programs influence shoppers from awareness to conversion to loyalty.
Requirements
- 5–7 years in shopper marketing, retail media, consumer insights, or integrated strategy (agency or CPG experience strongly preferred).
- Deep knowledge of the path to purchase and how omni-channel experiences shape decisions.
- Comfort with category/shopper data platforms and retailer media dashboards.
- Ability to connect data to decisions in a way that inspires creative and media planning.
- Track record of mentoring talent and working across functions.
- A balance of analytical rigor and creative problem-solving.
Nice To Haves
- agency or CPG experience strongly preferred
Responsibilities
- Translate brand and business objectives into integrated shopper strategies that connect retail, e-commerce, social, experiential, and in-store touchpoints.
- Develop shopper journey maps that identify barriers and triggers across awareness, consideration, trial, conversion, and loyalty.
- Leverage tools (Nielsen, IRI, Numerator, retailer data portals, etc.) to identify growth opportunities and shopper trends.
- Turn shopper and consumer data into clear narratives that inspire cross-functional teams and clients.
- Partner with account, creative, PR, and media teams to ensure ideas are consumer-first and retail-ready.
- Evaluate shopper media programs, retailer-specific activations, and e-commerce platforms; deliver reporting with optimization recommendations.
- Manage and coach a Public Relations Strategist, helping them understand shopper and omnichannel strategy.
- Build strong partnerships with shopper media and retail platforms to activate integrated campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
