Manager, Customer Omni Marketing

SC Johnson-posted 3 days ago

Full-time • Manager

Hybrid • Racine, WI

5,001-10,000 employees

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The Manager, Omni Marketing is a strategic role responsible for developing and executing integrated marketing strategies that drive sales and grow market share across both in-store and online channels. You will serve as the primary liaison between internal teams (brand, sales, product development) and retail partners, ensuring seamless execution of omnichannel marketing programs. The omni marketing manager brings strong retail marketing expertise, analytical acumen, and a collaborative mindset.

Omnichannel Strategy & Execution Develop and implement omnichannel marketing plans aligned with business objectives.
Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.
Manage marketing budgets to optimize ROI and ROO.
Activate portfolio strategies in partnership with finance and revenue management.
Optimize channel mix using performance data and Marketing Mix Modeling (MMA).
In-Store & Online Marketing Lead development of impactful in-store marketing programs and creative briefs.
Collaborate with sales teams to ensure flawless execution.
Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.
Continuously improve online performance through analytics, A/B testing, and trend monitoring.
Collaboration & Communication Serve as the key contact for internal teams and retail partners.
Provide shopper insights to inform customer-specific strategies and sell-in materials.
Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.
Communicate plans, results, and insights across stakeholders.
Share best practices and contribute to process development.
Performance Analysis & Competitive Intelligence Track and analyze campaign performance and shopper behavior.
Apply insights from analytics and MMA to inform future strategies.
Monitor competitor activity and retail trends to identify opportunities and threats.
Develop competitive strategies to differentiate offerings.

Bachelor’s degree in marketing with 5+ years of relevant experience or 4+ years of relevant experience and an advanced degree.
Qualified candidates must be legally authorized to work in the United States.

Experience with e-commerce marketing, SEO/SEM, and conversion optimization.
Familiarity with retail media planning and AI/agentic technology integration.
Strong curiosity and self-starter mindset.
Excellent communication and collaboration skills.
Strong project and budget management capabilities.
Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
Working knowledge of retailer-specific platforms and retail media networks.
Proven success in developing and executing omnichannel marketing campaigns.
Experience managing budgets and analyzing ROI.
Strong understanding of retail marketing principles.

SC Johnson’s total compensation packages are at or above industry levels.
In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

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