Associate Manager, CRM NA Fenty

Kendo Brands, Inc.•San Francisco, CA

7d•$81,900 - $102,400•Hybrid

About The Position

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora. Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. The salary range for this position is $81,900 - $102,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions. The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

Requirements

2+ years of experience in CRM, lifecycle marketing, or digital marketing
Strong experience in Email and SMS marketing
Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
Familiarity with CDPs, segmentation, and lifecycle journeys
Strong attention to detail with a focus on execution accuracy and QA rigor
Data-driven mindset with the ability to translate insights into action
Strong cross-functional collaboration and project management skills
Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
Proactive, solutions-oriented mindset with strong ownership and follow-through
Interest in beauty, e-commerce, and customer experience

Responsibilities

Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
Own TikTok Shop CRM strategy, execution, QA, and optimization
Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
Co-lead quarterly creative performance reviews, identifying and scaling best practices
Proactively identify and resolve issues to minimize impact on campaign performance
Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance