Associate Manager, Consumer Promotions Strategy
About The Position
The Consumer Retention Marketing team at DoorDash aims to build lasting customer relationships through personalized, cross-channel experiences that encourage repeat business. The Consumer Promotions Strategy team, within this larger group, uses data analytics and strategic thinking to create value for consumers by launching engaging promotional campaigns. As an Associate Manager on this team, you will develop integrated promotional strategies to boost consumer acquisition, engagement, and retention. You will be responsible for executing promotional campaigns and enhancing them through testing and experimentation, guided by ongoing customer data analysis. This role reports to a Manager of Consumer Promotions Strategy within the Consumer Retention Marketing team.
Requirements
- Bachelor's degree or equivalent working experience.
- 5+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics.
- Experience analyzing large datasets, translating them into actionable insights, and executing data-driven strategies to own performance.
- Intermediate to strong analytical/SQL skills, including the ability to build forecasting models for marketing campaigns.
- Advanced Excel skills for complex functions.
- Experience translating data into applicable insights for partners.
- Strong stakeholder management and interpersonal skills.
- Experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.
- Experience with CRM technology, including ESPs, segmentation tools, and complex data structures and systems.
Responsibilities
- Identify consumer cohort trends and suggest areas for intervention within the customer lifecycle.
- Utilize complex datasets to develop strategic, analysis-driven consumer pricing and promotions plans.
- Create a first-of-its-kind promotions playbook for the Strategic Bets workstream, balancing goals across key stakeholders.
- Analyze campaign results to identify performance drivers and opportunities for iterating on test structures.
- Collaborate with Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of U.S. geographies.
- Partner with BI and Engineering to create ETLs and ensure dynamic events and data are correctly routed to the CRM platform.
- Establish strong working relationships with cross-functional stakeholders in Retention, Product, Tech & Operations, Analytics, and Strategy teams.
Benefits
- Great compensation packages
- Comprehensive health benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
