Associate Manager, Brand Strategy & Transformation

Mattel•El Segundo, CA

12h

About The Position

The Associate Manager, Brand Strategy & Transformation is an execution-focused role responsible for driving day-to-day delivery across assigned global brand strategy and transformation workstreams. Reporting directly to the Director, this role operates with a high degree of autonomy and judgment—providing structure, coordination, and oversight to ensure strategy initiatives are executed with rigor, consistency, and clarity. While this role does not hold formal ownership of headcount, budgets, or enterprise programs, it is accountable for translating strategic direction into actionable plans; coordinating contributors and partners; and ensuring high-quality outputs are delivered on time. The Associate Manager serves as a key extension of the Director, enabling effective decision-making and disciplined follow-through across the global brand strategy operating model.

Requirements

4–6 years of experience in strategy, analytics, brand operations, consulting, or related fields.
Experience supporting planning cycles, transformation initiatives, or cross-functional programs.
Analytical rigor and synthesis
Structured execution and follow-through
Strong judgment and prioritization
Clear written and verbal communication
Cross-functional coordination and collaboration
Attention to detail and reliability

Responsibilities

Drive day-to-day execution of assigned global brand strategy and transformation workstreams.
Translate strategic priorities into structured plans, tasks, and deliverables.
Synthesize and validate inputs to ensure alignment, quality, and readiness for leadership reviews and decision forums.
Oversee the development and maintenance of decks, trackers, templates, and documentation aligned to brand strategy standards.
Review materials for clarity, accuracy, and adherence to established methodologies prior to leadership engagement.
Ensure consistency, version control, and accessibility of strategy resources.
Monitor progress, milestones, and adoption of brand strategy processes and tools across initiatives.
Identify risks, gaps, and dependencies; recommend corrective actions and drive resolution.
Escalate issues requiring leadership input with clear context, implications, and options.
Serve as a primary point of coordination for assigned initiatives across Brand, Franchise, Creative, Commercial, and Strategy partners.
Provide day-to-day guidance on task sequencing, priorities, and deliverables to ensure coordinated execution.
Support preparation and facilitation of working sessions, governance forums, and leadership reviews.