Associate Manager, Brand (Social + Influencer)
About The Position
O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust. Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com . We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference. Your Role O Positiv is seeking an Associate Manager, Brand (Social + Influencer) to help grow the brand through a social-first approach to storytelling, community, creators, and partnerships . This person will own day-to-day social, build content that performs, and play a key role in scaling our influencer program —while using social insights to drive high-impact partnerships that begin as custom social-first activations and evolve into larger brand collaborations. You’re a hybrid creative + strategist: hands-on with content creation, fluent in platform trends, and able to translate insights into execution. You know how to create scroll-stopping content, build relationships with creators, and develop partnerships that expand brand reach and relevance. The Associate Manager, Brand (Social + Influencer) reports to the VP of Brand and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Requirements
- 4+ years of experience in social media, influencer marketing, content creation, or digital marketing
- Familiarity and comfort in front of the camera, as well as with sensitive women’s health areas like vaginal support and PMS
- Obsessed with creating video content for social media with the ability to quickly react to trends and create brand-appropriate content on the fly.
- Deep understanding of TikTok, Instagram, and short-form content trends
- Strong video editing and storytelling skills; experience in CapCut, Adobe Suite, or similar tools
- Familiarity with content creation tools (Canva), social media management tools, project management tools (asana) and social listening platforms
- Sharp writing skills with the ability to craft brand-aligned copy
- Experience developing creative briefs, directing content, and executing end-to-end campaigns
- Strong analytical skills with confidence reporting on KPIs and using insights to guide strategy
- Strong leadership & communication skills: listen, mentor, and teach by example
- Positive and easy-going attitude and stage presence
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Passionate about women’s health
Responsibilities
- Lead day-to-day social management, including publishing, optimization, and performance tracking across TikTok, Instagram, LinkedIn, and emerging platforms
- Own and manage the 60–90 day social content calendar, aligned to the broader marketing, retail, and product launch calendar
- Create and edit compelling social content (short-form video, memes, trending sound integrations, behind-the-scenes moments, campaign storytelling)
- Ensure all product launches are supported with thoughtful, high-performing social storytelling
- Use social listening tools to monitor trends, identify cultural moments, and inform content direction
- Provide regular reporting and insights with recommendations for improvement
- Identify, source, and recruit fast-rising influencers and viral creators who align with O Positiv for rapid-response content creation and brand partnerships
- Lead execution of influencer-led digital and social activations for key brand and product launches
- Innovate on influencer strategy by staying ahead of cultural trends, creator formats, and best practices
- Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
- Identify partnership opportunities that can grow O Positiv’s brand and social presence
- Develop and execute social-first partnership activations that can scale into larger, long-term collaborations
- Identify and evaluate co-branded giveaway opportunities and strategic brand alignments
Benefits
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- 401K with matching
- $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
- An environment of collaboration, high performance, & respect amongst all employees and managers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
