Associate Manager, Brand Marketing, Being Frenshe

Maesa•New York, NY

27d•$75,000 - $85,000•Hybrid

About The Position

Maesa is seeking a passionate and driven Associate Brand Marketing Manager to join their team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives. As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You’ll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints. Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact. This role is based in their Manhattan office and requires on-site presence 3 days per week.

Requirements

Bachelor’s Degree in related field of study
2-3 years of brand marketing/brand management experience; CPG experience preferred.
Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
Excellent communication and collaboration skills to work across teams.
Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
Skilled in creating marketing collateral & presentations
Strong proficiency in Microsoft Office: Power Point, Excel, Word
Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
Social media savvy, knowledge of beauty and category trends on TikTok
Flexibility and willingness to take on additional responsibilities when needed.

Responsibilities

Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams.
Drive brand love and product education through our consumer & social communities via events and customer service.
Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.