Associate Manager, Brand Experience, Influencer and Partnerships - Dunkin
About The Position
The Associate Manager, Brand Experience supports the execution of national influencer marketing campaigns and brand partnerships. This role focuses on drafting briefs, day-to-day campaign /project management, and campaign performance reporting. The Associate supports the group Director in all internal reporting needs, including performance summaries of specific campaigns or messages, for a variety of internal and franchisee audiences. This role participates in cross-functional work with IMC, Organic Social, and PR to ensure influencer and partnership initiatives drive maximum impact both from a creative standpoint (leveraging assets for traditional media via IMC and utilizing influencer content on brand-owned social channels to meet content demands), and a performance standpoint. This individual plays a critical role in ensuring campaigns run smoothly, on time, and on brand – ensuring the team can successfully deliver against an increasing role of nontraditional marketing channel as a part of the Dunkin’ marketing strategy.
Requirements
- Experience in influencer marketing, content partnerships, or brand collaborations
- Proven ability to build strong relationships with creators, talent reps, and platform partners
- Some knowledge of influencer / media platforms and social / cultural trends
- Excellent project management skills with attention to detail and deadlines
- Strong creative instincts with an eye for what makes content engaging, authentic, and on-brand
- Comfortable working in a fast-paced, highly collaborative environment
Responsibilities
- In partnership with the Director and Manager of Brand Experience, support translating Marketing objectives and briefs into Influencer Campaigns and Partnerships
- Support end-to-end influencer campaign planning: briefing writing, creator selection, concept approvals, execution, and reporting
- Support development of partnerships, from longer term affiliation to single-hit collaborations
- Interface with influencer agency(ies) to ensure all work is kept on track given volume and speed of work
- Support collaboration with Social, PR, Paid Media, and Brand teams to integrate activity in influencer and partnership workstreams across channels (paid media, organic social, PR)
- Assist the Manager with campaign measurement frameworks, KPIs, and performance optimization
- Stay ahead of creator trends, platforms, and best practices to continuously evolve strategy as a member of a small (but mighty!) team
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
