Associate, Investor Marketing

Golub Capital•New York, NY

3d•$100,000 - $120,000•Hybrid

About The Position

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives.

Requirements

Bachelor’s degree or equivalent education required
3+ years of experience in a similar financial services marketing role
Strong project management and organizational skills with ability to prioritize and be accountable for multiple projects and deadlines in a fast-paced environment
Experience with brand amplification and digital marketing platforms
Excellent written and verbal communication skills
Demonstrated ability to deliver traditional and digital marketing solutions working as part of a team in collaboration with multiple business stakeholders
Proficiency in MS Office (including Word, Excel and PowerPoint)
Strong relationship building skills based on trust and strong work product
Strong analytical and problem-solving skills
Meticulous attention to detail and “can do” and proactive attitude with a passion for delivering high-quality work
Demonstrated ability to effectively leverage AI tools in day-to-day work, with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs
Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Nice To Haves

Knowledge of alternative investment sales processes and products is preferred
familiarity with Microsoft Dynamics, Microsoft SharePoint and CMS systems (e.g., Seismic) is a plus

Responsibilities

Collaborate closely with colleagues within Marketing, Investor Partners Group (“IPG”) and other departments across the Firm to develop and execute integrated marketing programs; ensuring programs are aligned to business objectives, enhance the Firm’s brand and are delivered in seamless manner.
Develop a deep understanding of Golub Capital, our products and solutions and strategic priorities.
Support large-scale channel marketing programs through partnership with IPG, Product Specialists, Events and Shared Services Teams. These events may include advertising, web, social media, industry conferences, thought leadership and major sales programs to build awareness.
Support the development and execution of marketing plans and assisting in communication with internal stakeholders.
Develop strong relationships to effectively collaborate with Marketing partners and across the business to achieve Gold Standard results.
Partner with the Digital Team to execute email campaigns for various audiences via Eloqua and effectively manage workflow for content creation, list generation and email distribution.
Maintain and update channel-specific website content and providing proactive reviews and updates of collateral and webpages.
Project manage and prepare content and marketing materials for conferences and events in partnership with various internal stakeholder groups.
Support investor-facing virtual events including quarterly webcasts and webinars.
Track, analyze and report on effectiveness of marketing programs to help measure success and inform future campaigns.
Organize meetings, prepare agendas, communicate post-meeting action items and drive follow through on key action items to ensure successful project execution.
Contribute to creating an environment where diversity of thought and experience is welcomed and encouraged.
Support the Head of Marketing and the Investor Marketing Team on various marketing projects and functional team operations.