Associate, Investment Product Marketing

BlackRock•New York, NY

7d•$119,000 - $135,000•Hybrid

About The Position

This role focuses on transforming the messaging and advisor experience for BlackRock's growing alternative investment platform. The Associate will work closely with various internal groups, including sales, product specialists, operations, and digital marketing. Key responsibilities involve developing and maintaining compelling marketing content, executing campaigns, and supporting new product launches. The position requires a deep understanding of financial markets and BlackRock products to inform product positioning and marketing strategies. Additionally, the role involves building content for alternative investment education, evolving existing content to meet servicing requirements for key partner firms, and managing the go-to-market positioning and strategy for new product launches. A collaborative approach is essential for effective work with partners in Marketing, Sales, Product, Compliance, and other departments. The Associate will evaluate stakeholder input to refine content and projects and communicate effectively to ensure project alignment with expectations.

Requirements

Bachelor's degree or foreign equivalent in economics, business administration, finance, or marketing
24 months of experience in job offered, or closely related role
Two years of experience in Project management and stakeholder management
Two years of experience in PowerPoint and Excel
Two years of experience in Alternative investment legal and compliance processes and principles
Two years of experience in New Product Launches
Two years of experience in Email marketing and SEO best practices
Two years of experience in Automation Software including Seismic
Two years of experience in technical writing
Two years of experience in Graphic design and data visualization tools including Tableau and Airtable
Two years of experience in Compliance Software including Red Oak
Two years of experience in Bloomberg Wire
Two years of experience in Python

Responsibilities

Create and implement positioning and narratives for BlackRock’s products through written and digital mediums (e.g. presentations, website, video, brochures)
Develop deep understanding of financial markets and BlackRock products with the goal of providing insights for product positioning and marketing
Build content for alternative investment education
Evolve existing content and assist with firm-specific servicing requirements for key partner firms
Manage go to market positioning and strategy for new product launches
Use a collaborative approach to work effectively with partners in Marketing, Sales, Product, Compliance and other areas
Understand and evaluate stakeholder input and use feedback to inform content and projects
Communicate effectively with partners to ensure projects move forward in alignment with stakeholder expectations