Associate, Integrated Marketing

Clean Power Alliance•Los Angeles, CA

2h•Hybrid

About The Position

Clean Power Alliance (CPA) is Southern California’s locally operated not-for-profit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. CPA provides clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts. CPA is seeking a creative, detail-oriented professional to join its growing Communications and Marketing team as an Associate, Integrated Marketing. This role assists with campaigns across both digital and traditional channels, including social media, email, website content, radio, advertising, and direct mail. The Associate will contribute to communications initiatives that support community engagement, customer education, external messaging, and customer retention. In collaboration with internal and external stakeholders, the Associate, Integrated Marketing will assist with content development, research, and analysis to help strengthen CPA’s brand visibility and outreach.

Requirements

A minimum of three years of relevant work experience
Bachelor’s degree
Proficient with Microsoft Office Suite and data visualization tools, or related software
Ability to act with integrity, professionalism, and confidentiality
Ability to fully own tasks and processes with minimal oversight
Ability to handle multiple priorities to meet deadlines and escalate key issues
Experience with Google analytics, social media, and media monitoring analytics
Strong understanding and practice of translating complex topics into engaging and informative content
Demonstrate good judgment and integrity
High attention to detail with strong organizational skills
Communicate effectively, orally, and in writing; and the ability to translate complex technical information into non-technical language
Have a strong work ethic and be comfortable taking initiative/working in a fast paced, start-up environment
Work well on diverse teams and be highly collaborative

Nice To Haves

Bachelor’s degree in marketing, communications, journalism, or related field
Experience developing or supporting multicultural, multilingual, or culturally responsive marketing and community engagement efforts
Proficient with data visualization tools and software (i.e., Tableau, Power BI)
Experience with MailChimp, Survey Monkey, and Sales Force

Responsibilities

Responsible for the planning and execution of specialty marketing campaigns to promote CPA’s customer engagement, education, and program enrollment initiatives.
Contribute to the development of multicultural and in-language campaigns to effectively reach diverse communities.
Assist with coordinating paid media efforts across channels such as out-of-home, radio, and social media, as well as direct-to-consumer channels including direct mail, email, and website landing pages.
Responsible for the development and production of marketing materials to promote CPA programs and overall brand.
Create educational resources that help customers understand program benefits, eligibility requirements, and application processes.
Coordinate with the Customer Programs team to ensure marketing materials accurately reflect program goals and customer benefits.
Responsible for the planning and execution of integrated marketing campaigns by contributing to audience identification, channel selection, and messaging strategy.
Apply independent judgment to assess target audiences, recommend effective outreach approaches, and develop campaign briefs that guide internal teams and external agencies.
Assist in managing campaign budgets by evaluating performance against expectations and recommending adjustments to media mix and spend allocation (e.g., digital, direct mail, radio) to improve results.
Analyze campaign performance and engagement metrics to evaluate effectiveness and inform marketing strategies.
Interpret campaign, website, and performance data to identify trends, insights, and areas for optimization that impact customer engagement and program outcomes.
Develop and maintain reports, dashboards, and data visualizations to communicate performance insights to internal teams and senior management.
Provide data-driven recommendations to recommend campaign optimizations, including adjustments to targeting, messaging, channel mix, and budget allocation, as well as identifying when to scale or discontinue underperforming efforts.
Provide support for community and customer engagement initiatives, including radio remotes, workshops, conferences, and experiential activations.
Assist in maintaining relationships with community partners and stakeholders to help enhance outreach efforts.
Create, enhance, document, and recommend continuous improvement initiatives across communications, customer outreach, marketing campaigns, and media efforts.
Responsible for issue resolution for active campaigns, including monitoring customer experience and digital engagement, identifying issues, and proposing solutions to senior leadership, that enable the team to scale and improve.
Other duties as assigned