Integrated Marketing Senior Associate, Lottery

DraftKings • Boston, MA

1d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As an Integrated Marketing Senior Associate within our Lottery product, you’ll leverage your prior experience in a digital marketing role to develop new and ex As an Integrated Marketing Senior Associate within our Lottery product, you’ll use your experience in digital marketing to develop new and exciting campaign strategies. You’ll play a key role in ensuring all marketing campaigns adhere to best practices, compliance regulations, and deliver an exceptional customer experience. You’ll bring creative and innovative campaigns to life while driving new user acquisition and customer engagement, partnering across teams to execute impactful, data-informed initiatives.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 2 years of experience in digital marketing, growth, or product marketing within a consumer-facing or product-focused environment.
• Strong organizational and project management skills, with the ability to manage multiple competing priorities.
• Comfort working with data tools such as Excel, Google Sheets, or Tableau and using insights to inform decisions.
• A proactive mindset with a willingness to take ownership and solve problems.
• Ability to operate in a fast-paced, ambiguous environment.
• Strong communication skills and the ability to collaborate cross-functionally.

Responsibilities

• Support execution of integrated marketing campaigns across Lottery products, ensuring alignment across Growth, Customer Relationship Management, Creative, and Product teams.
• Take ownership of assigned initiatives end-to-end, managing timelines, coordinating stakeholders, and driving high-quality execution.
• Develop clear and actionable marketing and creative briefs to guide campaign development and ensure consistency across channels.
• Monitor campaign performance, identifying trends, issues, and opportunities to improve results.
• Use data to inform recommendations that optimize campaign performance, including customer acquisition cost efficiency and customer engagement.
• Support high jackpot and other key marketing moments through coordination, tracking, and execution.
• Identify opportunities to improve team workflows by simplifying processes and incorporating automation or AI-driven solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees