Associate, Growth Marketing
About The Position
The Associate, Growth Marketing (email) is a marketing specialist for DailyPay’s user communications product. Reporting to the Director of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push focused on adoption our consumer suite of products inclusive of On-Demand Pay, DailyPay Card, cash back and marketplace products. This role will play a pivotal role in the strategy and growth across our newly launched marketplace product, Perks. Perks provides employees with hand-picked deals on life's biggest expenses, helping them save thousands of dollars and improve their financial wellness. Perks delivers tangible savings on things like phone bills, insurance, subscriptions, and more, empowering users to maximize their budgets. The role will help drive engagement & adoption of our consumer products through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Data, and Operations. This is a hands-on and operational role to determine strategy, tactics and implementation. The ideal candidate has a user engagement & retention or data-driven growth/marketing background with very strong analytical skills and a keen eye for detail. The role requires high proficiency with end-to-end email marketing execution inclusive of copy, email design, user segmentation builds, email automation, QA and reporting.
Requirements
- 1-3 years experience in growth and email marketing, preferably from a B2C marketplace, tech and/or finance company
- Demonstrable, hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, etc.)
- Experience in e-commerce or financial services consumer products
- A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy
- Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
- Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment, translating campaign briefs into finished products
- An obsession with detail and meticulous ability to test for accuracy, rendering across devices, and correct link tracking before every launch
Nice To Haves
- HTML/CSS experience a major plus
Responsibilities
- Maintain a high-velocity campaign calendar, responsible for building and deploying multiple campaigns weekly across various user segments
- Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
- Take over ownership of ongoing campaigns we currently have in market
- Own all core aspects of email campaign production (design, HTML/CSS adjustments, building complex user segments, setting up journey logic, and being a master QA-er)
- Contribute to hitting revenue and KPI targets
- Prepare data reports and analysis of all campaign results used by departments across the company
- Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
- Serve as the go-to technical expert for our campaign execution platform (Iterable), understanding its nuances to ensure flawless deployment
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
