Associate, Growth Marketing, App

Dow Jones•New York, NY

3d•$55,000 - $70,000•Hybrid

About The Position

The Associate, Growth Marketing position for The Wall Street Journal (WSJ) will report to and partner with the Manager of Growth Marketing, WSJ to grow and optimize customer acquisition programs focused on new subscribers in the US. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and to measure success. Our marketing organization works in our NYC office three days every week, so this new hire will do the same.

Requirements

0-2 years of performance marketing and/or acquisition marketing experience.
The willingness to work in our midtown Manhattan office three days every week.
Strong attention to details and analytical skills.
Proficiency with Excel/Google Sheets.
Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment.
A pro-active, self-starter mindset and excellent communication skills.
Experience running end-to-end acquisition marketing campaigns that encompass owned and paid media properties.
Hands-on experience with campaign management to include developing and reporting on metrics and KPIs for business goals.
Experience with Adobe Analytics, Google Analytics, and A/B testing.
Experience identifying meaningful, actionable insights within past successful acquisition marketing campaigns.
A passion for journalism, publishing, and/or financial news.

Responsibilities

Execute The Wall Street Journal's US subscription acquisition marketing strategy.
Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met.
Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.
Monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.
Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.
Improve and optimize conversion journey through ideating and launching experiments.
Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms.