Associate Global Product Manager - Hardware

Cricut•South Jordan, UT

22h•Onsite

About The Position

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make. We are seeking an exceptional and seasoned individual for the position of Associate Global Product Manager. This is a unique opportunity to work in the development of compelling hardware products that blend technical innovation, impeccable design, and strong consumer relevance. The ideal candidate will be a key part of the team driving Cricut’s next-generation products, enhancing existing products, and furthering the growth of our world-class brand. This role involves close collaboration with: Industrial designers Hardware and software engineering Sales Marketing Operations A global manufacturing team You will be instrumental in driving a product portfolio that is disrupting the creative world.

Requirements

Minimum 2-4 years of experience bringing physical products (business to consumer hardware) to market (ideally with some technical component).
Background in product management, product marketing, or brand management preferred.
Bachelor’s degree required.
Undergraduate business, marketing, design, engineering, or liberal arts preferred.
MBA or equivalent Master’s degree preferred.
Experience leading teams, directly and/or indirectly, with integrity, clarity, and self-awareness.
Ability to spot trends and envision future product experiences, with a keen interest in understanding consumer motivations.
Eagerness to learn, grow, and be challenged; intellectually curious.
Takes strong initiative to contribute, solve problems quickly, and work independently when needed; willing to do whatever it takes to get the job done.
Disciplined and methodical; comfortable with spreadsheets, numbers, and data-driven decision-making.
Organized and pays careful attention to the quality of work.
Strong written and verbal skills, comfortable with presenting.
Builds strong relationships with others and strives to collaborate.
Must be comfortable with ambiguity and demonstrate an ability to navigate unknowns.
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

Responsibilities

Work closely with a cross-functional team in the product development and go-to-market strategies for a key portfolio of hardware products.
Perform market opportunity analysis and build business cases that support hyper-growth initiatives.
Actively participate in consumer learning plans, deriving consumer insights to inform product definition and marketing.
Make fundamental trade-off decisions that balance strategic and execution considerations when bringing products to market.