Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEO/GEO Lead
About The Position
The Team: The Global Paid Media & SEO team drives firmwide paid media and search strategy & execution, amplifying BlackRock’s priority messages at scale We partner with business & regional marketers to modernize our approach, drive greater efficiency, deliver more effective outcomes and create competitive advantage. Role and Impact: The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas, supporting business lines such as iShares, US Advisor Center, and the US Institutions business. This role is central to evolving BlackRock’s search approach—from traditional SEO to integrated, AI-powered discovery, ensuring visibility across all digital touchpoints. As search evolves from keyword-driven discovery to AI-powered answers, this role is pivotal in future-proofing BlackRock’s organic strategy. The AMRS Search Lead will help scale a globally integrated search program that unifies paid media, SEO, and AI visibility—driving commercial impact and discoverability across every channel.
Requirements
- Strong grasp of technical SEO, content strategy, and performance metrics
- Proficiency in Conductor, Adobe Analytics, and Google Search Console
- Experience with LLMs and AI-powered search; familiarity with GEO and global content governance
- Excellent communication and stakeholder management skills
- Ability to collaborate across Marketing, Media, Social, Editorial, Product, and Development teams
- Analytical mindset with experience in reporting and measurement frameworks
- Project management and vendor relationship skills
- 3–5 years of SEO experience, ideally in financial services
- Proficiency in Conductor, Adobe Analytics, and Google Search Console, Screaming Frog, Ahrefs, SEMrush
- Experience with LLMs and AI-powered search
- Excellent communication and stakeholder management skills
- Must have strong analytical and problem solving skills
- Must be able to make decisions in a fast-paced environment
Nice To Haves
- Exposure to optimizing websites including elements like: metadata, on-page copy is a plus
- Experience with any of the following is a plus: Screaming frog, SEM rush, Ahrefs, Google analytics, Google search console
Responsibilities
- Oversee Conductor access, platform hygiene, and training, and help manage relationships with Conductor and SEO agency (Gain)
- Act as SEO/GEO practitioner to make changes to website architecture, content, internal linking and other factors to improve organic visibility for priority topics
- Perform ongoing keyword research, optimization and tracking
- Monitor KPIs regularly to understand SEO/GEO strategy performance
- Active monitoring and sharing of industry news, SEO trends and innovative new tools
- Self-manage execution of activities against deadlines across multiple work-streams
- Perform competitive research to identify content gaps and technical strategies to improve client performance
Benefits
- employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits
- strong retirement plan
- tuition reimbursement
- comprehensive healthcare
- support for working parents
- Flexible Time Off (FTO)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
