Search & Discovery Marketing Manager for SEO/GEO

Blackbaud

6d•Remote

About The Position

At Blackbaud, we’re evolving how people find, trust, and engage with our brand in the age of AI. As search transforms from traditional queries to AI-generated answers, we’re seeking an innovative Search & Discovery Manager to lead the charge. This role is for a forward-thinking search leader who thrives at the intersection of organic visibility, structured data, and artificial intelligence. You’ll shape a strategy that goes beyond traditional search—driving visibility across AI-powered engines like ChatGPT, Perplexity, and Gemini, while also activating brand presence in the places where LLMs learn: Reddit, Quora, YouTube, and other trusted open platforms. This is more than SEO. It’s reimagining how people discover truth in a world shaped by AI.

Requirements

5+ years of experience leading SEO in a B2B SaaS environment.
Deep understanding of on-page SEO, technical SEO, and content optimization strategies.
Familiarity with AEO (Answer Engine Optimization) principles and structured data best practices.
Experience managing or contributing to content visibility on platforms like Reddit, Quora, YouTube, and other LLM-relevant ecosystems.
Proficient with tools like Semrush, Ahrefs, Clearscope, Screaming Frog, and generative AI platforms (ChatGPT, Claude, Gemini, Perplexity).
Demonstrated ability to grow organic traffic and improve search rankings at scale.
Strong analytical and experimentation mindset with a focus on ROI and business alignment.
Exceptional collaboration and communication skills across cross-functional marketing and product teams.
Enthusiasm for learning, adapting, and leading in an evolving AI-driven search ecosystem.

Responsibilities

Lead and evolve Blackbaud’s search & discovery strategy across web content, blogs, product pages, and knowledge hubs—with a focus on AI-powered discovery.
Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedIn and other public forums.
Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis.
Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini).
Develop frameworks for schema markup, structured data, and content alignment with AI model preferences.
Collaborate with content, product marketing, brand and web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts to scale search visibility and improve traffic quality.
Stay ahead of evolving trends in AI search and apply insights to strategy and execution.
Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact.