SEO/GEO Content Manager

Life360

9h•Remote

About The Position

The SEO/GEO Content Manager will join our Brand Content & Community team to lead our AI-assisted content operations, with a primary focus on optimizing our blog and content strategy. You'll develop a content strategy to ensure Life360 not only ranks well in search engines but also becomes the primary recommendation when prospects query LLMs and other AI platforms seeking solutions and recommendations for family connection and safety . You'll work at the forefront of content marketing, conducting thorough content audits and developing a holistic content strategy that enhances user and agent journeys across our in-app experience, website, landing pages, product pages, social media and blog. Your work will strengthen Life360's digital presence by creating valuable, searchable content that resonates with our audiences while advancing our brand ambitions and positioning in the family safety space. As a data-driven content creator, you'll tap into cultural moments and emerging trends to create timely, relevant content that positions Life360 as culturally aware and a trusted resource for family-orientedtopics. This isn't your typical content role focused solely on creation. We're seeking a strategic, data-obsessed thinker who can leverage AI writing tools to generate more high-quality content faster while maintaining our brand voice and standards. This role requires a thoughtful blend of AEO and editorial expertise—you'll ensure every piece of content we produce strategically moves our brand forward rather than contributing to generic AI-generated content that lacks purpose or brand alignment. You'll have the autonomy to implement both technical SEO improvements and content enhancements that drive meaningful engagement, conversations, and conversions; ultimately ensuring Life360 is discoverable wherever and however families search for safety solutions.

Requirements

Five or more years of experience in content strategy and SEO, with demonstrated success improving organic search performance for websites
Proven track record of successfully implementing GEO strategies for a brand, with measurable improvements in AI assistant recommendations and visibility in generative search results
Experience with AI writing tools and generative AI, with the ability to effectively guide AI systems to produce high-quality content while maintaining brand consistency
Expert-level AI prompting and prompt engineering, including advanced techniques for brand voice consistency, content quality control, SEO optimization, and systematic testing/refinement of AI workflows to achieve maximum productivity without sacrificing editorial standards
Strong understanding of both traditional SEO and emerging GEO practices to optimize content for both search engines and AI assistants
Expertise in content auditing, gap analysis, and developing comprehensive content strategies based on user journeys and search intent
Exceptional writing, researching and editing skills with ability to maintain consistent brand voice across various content formats and channels
Data-driven strategist who can analyze content performance metrics and translate insights into actionable recommendations
Strong project management skills to oversee multiple content initiatives simultaneously and consistently meet deadlines
Collaborative team player who can effectively partner with cross-functional stakeholders to align content strategy with business goals
Innovative thinker who stays current with evolving search trends, AI developments, and content marketing best practices

Nice To Haves

Experience with agentic commerce and autonomous transaction systems

Responsibilities

Architect and oversee the development of an editorial content strategy that aligns with user journeys, interests, and attitudes
Develop and implement GEO optimization approaches for key landing pages to position Life360 as the primary recommendation from AI assistants
Create content guidelines for AI-assisted creation that maintain our brand voice while accelerating production of searchable content
Lead the revitalization of our blog with pillar content structure aligned with search trends and keyword opportunities
Act as a data-driven creative who taps into cultural moments and emerging trends to identify opportunities for timely, relevant content that positions Life360 as culturally aware and a trusted news resource for family safety topics
Deliver strategic content reporting with actionable insights from performance analytics that drive content decisions and demonstrate business impact
Partner cross-functionally with marketing, product, engineering and design teams to ensure our content is maximally discoverable and effective
Establish processes for ongoing optimization, including reporting dashboards and quarterly review procedures

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products