Associate General Counsel, Head of Trademarks

Meta•San Francisco, CA

2d•$233,000 - $313,000

About The Position

Meta is seeking an Associate General Counsel, Head of Trademarks, to lead the protection, enforcement, and strategic management of some of the world's most recognized brands—Meta, Facebook, Instagram, and WhatsApp. This is a people-leadership role with direct accountability for a team of attorneys and legal professionals, the global trademark portfolio, and the programs that safeguard Meta's brand equity across its family of companies and apps.

Requirements

J.D. (or foreign equivalent) with membership in at least one U.S. state bar
10+ years of legal experience with significant depth in trademark law (clearance, prosecution, enforcement, disputes, and portfolio strategy)
Experience leading or managing a trademark function in-house at a global technology company, or equivalent experience in a top-tier IP practice serving major brand owners
Demonstrated ability to build, lead, or evolve a trademark program to meet changing business needs
Experience in trademark licensing, including the ability to provide strategic guidance on complex licensing issues to product and transactional counsel in a fast-moving technology environment
Experience in managing or working with outside counsel on trademark matters
Experience in managing and developing a team of attorneys and/or legal professionals

Nice To Haves

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience managing or overseeing trademark litigation, including working with outside counsel on enforcement and defense matters
Experience operating at the intersection of trademark, advertising/marketing law, and product counseling
Experience with brand protection at scale, including online enforcement and anti-counterfeiting measures
Familiarity with domain name matters and related brand protection mechanisms
Experience with trademark strategy in emerging technology areas (AI, XR, hardware)

Responsibilities

Lead trademark clearance, prosecution, and portfolio strategy for Meta's global brand assets, including new product and feature names, logos, and acquired marks
Direct brand enforcement efforts to protect Meta's trademarks from third-party use or registration of similar marks across global markets
Evaluate company products and features to provide practical, business-focused advice for managing global trademark and brand risk
Provide strategic trademark counsel to senior leadership and partner cross-functionally with product, engineering, policy, and business teams on brand-related matters
Proactively identify, evaluate, and mitigate legal risks in a fast-paced, evolving environment
Manage the trademark budget, identify efficiency opportunities, and ensure cost-effective delivery of the program
Manage relationships with outside counsel to ensure compliance with service level expectations and quality standards
Serve as the strategic subject-matter expert to product counsel on complex trademark licensing matters, including co-branding, partner use of company marks, and novel licensing structures
Navigate novel legal issues at the intersection of trademarks, intellectual property, marketing, and technology