Associate Director, Web & Digital Communications (Term)

University of TorontoToronto, ON
CA$97,348 - CA$124,491Onsite

About The Position

The Faculty of Arts & Science is seeking an Associate Director, Web & Digital Communications to join the Faculty Communications and Public Affairs office. This role reports to the Director, Student Communications and is responsible for developing and implementing comprehensive and targeted marketing and communication strategies for current and future students of the Faculty of Arts and Science. The Communications & Public Affairs team develops communication plans and strategies to support the strategic goals of the Faculty, promoting its reputation and supporting internal communications through various media. Their focus areas include news and media relations, marketing and design, digital content management, and communications planning to serve diverse audiences such as students, faculty, staff, and alumni.

Requirements

  • Bachelor's Degree in a related field such as Communications, Journalism, English, and/or acceptable combination of equivalent experience.
  • Minimum five years recent and related experience in communications and marketing in higher education.
  • Experience writing and drafting marketing and communications plans and materials, digital, social, online and print, in a busy, fast-paced, deadline oriented environment.
  • Demonstrated experience with project planning and management, design, development and production, coordination of online, social and print marketing materials.
  • Experience with researching target markets and related data collection and analysis, preparation and presentation of reports and recommendations for inclusion in strategic documents.
  • Experience working in a highly complex organization with multi-stakeholders.
  • Demonstrated experience supervising staff preferably in a unionized environment.
  • Strong project management skills and experience applicable to print, web, social media and video production.
  • Excellent presentation skills with experience in training and presenting to a wide variety of stakeholders at all levels.
  • Advanced Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams, Sharepoint).
  • Advanced design software skills and experience working with Adobe, InDesign, Photoshop, Illustrator, Canva, BeeFree or other equivalent software.
  • Advanced skills designing web using Wordpress, Drupal, CSS, and HTML.
  • Advanced skills in various social media platforms, such as Instagram.
  • Advanced skills in email marketing, including content development and deployment.
  • Working Knowledge of SLATE or equivalent systems.
  • Excellent written and verbal communication skills, organizational skills, and problem-solving skills required.

Nice To Haves

  • Communicator
  • Multi-tasker
  • Organized
  • Proactive
  • Problem solver
  • Resourceful
  • Tactful
  • Team player

Responsibilities

  • Developing and implementing integrated communication plans to support the faculty's strategic objectives and high-profile University initiatives.
  • Developing marketing/communications strategies for academic programs, resources and opportunities to support the success of A&S undergraduate students.
  • Advising on strategies to communicate across multiple channels.
  • Developing charter, scope, resources and schedule for project(s).
  • Overseeing production operations related to communication activities.
  • Analyzing complex statistical reports on performance indicators to support decision making.
  • Overseeing the production of promotional and marketing materials.
  • Drafting and editing content for print and/or online communications channels.
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