Associate Director, Video

Omnicom Media US OMD•New York, NY

2d•$70,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Associate Director of Video Investment has mastered all of the skills of the Supervisor role and is additionally responsible for managerial input and decision making, as well as more senior client and vendor relationships. The Associate Director will work with the team to set priorities, allocate responsibility, and measure performance of the Video Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate Director is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team’s deliverables.

Requirements

Knowledge of the principles of advertising, marketing and media (minimum of 6 years of industry experience).
Knowledge of the dynamics of media.
How each media element performs alone, how they perform together, and how they are constantly changing.
Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies.
Ability to foster a strong, cohesive working team, providing leadership and instruction - Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies.
Strong overall communication skills with a focus on presentation excellence.
Experience utilizing DSPs including The Trade Desk, DV360, Amazon DSP etc.
Retail experience required.

Responsibilities

Creates and maintains team dynamics with a focus on learning and innovation.
Actively ensures strategic consistency across all elements of plan development and implementation Relationship & Knowledge Cultivator.
Proactively explore and recommend ways to further service and grow client relationships.
Manages large scale partner relationships to foresee future needs and provide client support.
Provide thought leadership for the junior team in the areas of video marketing and technology.
Create and articulate clear performance metrics and develop associated reports that measure KPI’s.
Analyze historical and current campaign results to optimize learning and ensure continuous improvement.
Process and analyze competitive media activity in the marketplace.
Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice and working on planning frameworks.