Associate Director US Oncology Campaign Development Lead

Merck • North Wales, PA

1d • $142,400 - $224,100 • Hybrid

About The Position

The Associate Director will act as Campaign Development Lead (CDL) responsible for the identification, design, execution, oversight, and optimization of the US Oncology Health Care Provider (HCP) marketing campaigns and programs that support the strategic imperatives for Gynecological Cancers indications in our Company.

Requirements

• Bachelor's degree
• Minimum of 4 years’ experience in marketing, marketing communications, or marketing support of pharmaceutical products
• Demonstrated ability to execute a brand or customer marketing strategy.
• Experience and success in cross-functional leadership and teamwork.
• Strong knowledge of marketing principles.
• Campaign and Message development experience.
• Excellent planning and presentation skills.
• Strong communication skills.
• Agency/vendor management skills.

Nice To Haves

• Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.
• Knowledge/experience with the Oncology and Gyn Indications.
• Familiarity with Agile, and/or our Company's Experience Marketing Model
• Knowledge of Company commercial, regulatory, and legal compliance policies.
• Experience in the end-to-end Medical/Legal (Promotion Review Team) review and delivery process.
• Veeva/PromoMats experience.
• SAP experience.

Responsibilities

• Leading the development of HCP marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
• Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
• Ensuring all tactics align to the customer experience plan and achieve desired customer experience.
• Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
• Contributing to the development of the brand building tools.
• Working collaboratively with multiple internal teams including, PAN ADTs, Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.
• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
• Managing applicable budgets.
• Evaluating the revalidation of marketing and digital assets.
• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
• Demonstrating our company's Ways of Working principles.
• Conducting all activities in full compliance with our company policies, values, and standards.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days
• annual bonus
• long-term incentive

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level