Associate Director, US Marketing, aHUS and TMA
About The Position
This role is for an Associate Director, US Marketing, aHUS and TMA, within the commercial US Rare Nephrology Marketing team and the broader Rare Hematology Nephrology Business Unit. The individual will be instrumental in developing and driving strategies and tactics for healthcare provider and patient engagement. Reporting to the Executive Director of Rare Nephrology Marketing, this position is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The role also contributes to the development and execution of best-in-class annual HCP and Patient marketing plans, including relevant brand strategies. This individual will collaborate closely with Business Operations/OMNI and serve as a key cross-functional liaison with teams such as Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and the Promotional Review Committee (PRC). Interaction with Key professional societies for educational initiatives may also occur.
Requirements
- Bachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities
- 5 + years of marketing, agency, or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing
- Strong knowledge of MS Office: Word, PowerPoint, Excel.
- Fluent in English (written and spoken language).
- Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.
- Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
- Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management.
- Ability to travel up to 30%
Nice To Haves
- Advanced degree (MS, PhD, PharmD or MBA)
- Oncology, Rare disease, or specialty care experience highly preferred
- Experience developing and actively managing HCP and Patient media plans strongly preferred
- Demonstrated ability to lead without authority
- Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
- Scientific acumen or curiosity to learn
- Understanding of the hospital setting, hematology and/or nephrology
- Diverse pharma or biotech commercial experience in a variety of roles
- Prior experience in competitive markets
Responsibilities
- Contributing to the creation and implementation of the US aHUS /TMA marketing strategy, messaging, tactics and budget allocation
- Expanding the aHUS /TMA brand digital footprint with leading-edge thinking, employing a try-test-fail agile methodology.
- Delivering multi-channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix
- Leading tactical execution of aHUS /TMA HCP and Patient omni-channel brand and disease assets.
- Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms.
- Supporting the development and execution of aHUS /TMA speaker bureau strategy and supporting content
- Leading the development of assets for key Professional Societies to support HCP education
- Developing relevant campaign KPIs, closely monitor performance and be prepared to adjust plans.
- Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment
- Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.
- Being a key partner on omni-channel tactical plan development & execution for HCP and patient communications and cultivating strong collaborative relationships with cross functional partners
Benefits
- Qualified retirement program [401(k) plan]
- Paid vacation and holidays
- Paid leaves
- Health benefits including medical, prescription drug, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
