Associate Director, Thought Leader Liaison - Southeast (FL, GA, AL, MS, AR, LA, NC, SC, TN, OK, KS)

PharmaEssentia U.S.A.•, (Multiple States)

5d•$185,000 - $215,000•Remote

About The Position

The Associate Director, Thought Leader Liaison (TLL) is a highly visible, field-based strategic marketing leader responsible for shaping commercial strategy through meaningful engagement with key opinion leaders (KOLs) and influential healthcare professionals across the MPN community. Serving as the strategic interface for KOLs both internally and externally, the TLL engages thought leaders across academic and community settings. TLLs build trusted partnerships, connect insights across stakeholders, inform brand strategies, and identify opportunities to support BESREMi adoption. This role goes beyond relationship management by ensuring the voice of the customer informs brand planning, lifecycle management, launch readiness, speaker development, and commercial execution. The successful candidate brings strong hematology-oncology expertise, strategic thinking, curiosity, and agility, with the ability to build credibility externally while partnering effectively across Marketing, Medical, Sales, Market Access, and Executive Leadership.

Requirements

BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred
8–12+ years of progressive pharmaceutical or biotechnology commercial experience
Deep experience in Hematology-Oncology required; Myeloproliferative Neoplasm (MPN), leukemia, or other rare hematologic malignancy experience strongly preferred.
Demonstrated success building relationships with nationally and regionally recognized hematology-oncology experts
Experience leading congress strategy, speaker development, advisory board strategy and insight generation is strongly preferred
Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers
Excellent communication and interpersonal skills to build relationships with KOLs
Analytical skills to evaluate insights and identify actionable themes to inform marketing strategy
Strategic thinking to align KOL development plan within region built around marketing objectives
Knowledge of industry trends and target audience demographics
Collaborative team player with the ability to work independently
Leads through influence and with impact across teams
Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands
Strong strategic planning, project management, communication, and organization skills
Understanding of compliance environment in pharmaceutical promotions
Must live within assigned geography, near a major airport.
The role requires candidate to live near a major airport.

Nice To Haves

an MBA or other advanced degree preferred
Myeloproliferative Neoplasm (MPN), leukemia, or other rare hematologic malignancy experience strongly preferred.
Experience leading congress strategy, speaker development, advisory board strategy and insight generation is strongly preferred

Responsibilities

Lead cross-functional planning for strategic KOL engagement
Partner closely with Marketing, Medical Affairs, Market Access, Sales Leadership, Clinical Development, Training, and Executive Leadership to ensure coordinated customer engagement
Lead KOL Engagement activities for Congress
Recommend speakers, support speaker training, and monitor speaker programs to identify strategic updates and development opportunities
Aligning with cross-functional partners leading ad boards to manage advisor recruitment, define strategic objectives and assist in execution when needed
Develop regional thought leader engagement strategies that align with commercial priorities, broaden customer reach, and expand commercial influence.
Continuously identify, prioritize, and engage both established and emerging hematology-oncology experts across academic and community settings.
Develop new KOL relationships through proactive outreach, field presence, congress engagement, and strategic networking.
Conduct thorough evaluations to ensure KOL suitability for collaborations
Build trusted, long-term partnerships with established and emerging KOLs through thoughtful, consistent engagement grounded in credibility, inquisitiveness, and mutual value
Develop a deep understanding of each KOL’s clinical focus, priorities, influence, and educational interests to create tailored engagement strategies to support commercial objectives
Collaborate closely with Sales and other commercial partners to fortify HCP relationship with PharmaEssentia
Translate field insights into actionable recommendations that shape brand strategy, customer engagement, lifecycle planning, and launch readiness.
Identify emerging treatment trends, competitive dynamics, referral patterns, unmet needs, and evolving customer perceptions
Partner with Brand Marketing to inform messaging, positioning, educational priorities, and future commercial initiatives
Lead insight gathering with opinion leaders through one-on-one engagements, small group meetings, conferences, and advisory steering committees to generate actionable input that informs brand strategy
Build, support, and manage advisory steering committees that advance insight generation and strategic planning
Identify and cultivate future regional and national experts
Expand the diversity of clinical voices representing the evolving treatment paradigm in MPN
Engage KOLs to deliver the BESREMi value story through internal and external initiatives including video content, KOL-led education, speakers bureau, and internal meetings
Develop speaker and faculty pipelines regionally
Increase expert participation in key engagements to advance commercial objectives
Utilize CRM, AI-enabled insight management platforms, and analytics to identify engagement trends and emerging opportunities.
Leverage qualitative and quantitative data to optimize engagement strategies
Report insights gathered through AI management tool and other avenues to make strategic marketing recommendations and inform strategy