Associate Director, Regional Marketing Specialist - Minneapolis MN
About The Position
This role is responsible for regional marketing efforts, focusing on brand strategy, physician discussions, and compliant collaboration with various teams. The position requires providing customer insights, supporting the execution of advisory boards and speaker programs, and ensuring all activities comply with company policies and regulations. The role is primarily "On-Site" and covers a region including Chicago IL, Minneapolis MN, Denver CO, Kansas City KS, and Salt Lake City UT. The company emphasizes hiring for skills and capabilities, encouraging applications even if the resume doesn't perfectly match all qualifications.
Requirements
- Required skill set, education requirements, and experience as per job posting
- Ability to work with cross-functional teams
- Experience in supporting advisory boards
- Experience in supporting disease state and product conversations
- Experience in engaging with Healthcare Professionals (HCPs)
- Experience in participating in and attending congresses and industry meetings
- Experience in conducting 1:1 meetings with HCPs
- Experience in developing account plans for Sales Speaker Management and Engagement
- Experience in identifying and developing HCP Speakers
- Experience in providing training to Speakers on approved materials
- Experience in hosting and executing branded and unbranded Speaker programs
- Experience in monitoring Speaker performance
- Understanding of and adherence to BMS guiding principles, policies, laws, rules, regulations, industry codes, and Principles of Integrity.
Nice To Haves
- Military Affiliated Job Seekers (Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers) are encouraged to apply.
Responsibilities
- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Boards, including identification and engagement of HCP consultants
- Supporting disease state and approved product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
- Engaging with assigned TLs and soliciting feedback
- Participating in and attending Congresses and other industry meetings
- Conducting 1:1 meetings with HCPs
- Attending meeting sessions at congresses
- Providing input and support in developing account plans for Sales Speaker Management and Engagement
- Identifying and developing HCP Speakers to provide high-quality compliance promotional education
- Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
- Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
- Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
