Associate Director, Regional Marketing Specialist - Chicago IL

VetJobs•Chicago, IL

1d•$166,350 - $201,571•Onsite

About The Position

This role is responsible for regional marketing efforts, focusing on brand strategy, physician discussions, and compliant collaboration with various teams. The position requires providing key customer insights, supporting the execution of advisory boards and speaker programs, and ensuring all activities comply with company policies and regulations. The role is primarily on-site and covers a specific region including Chicago, Minneapolis, Denver, Kansas City, and Salt Lake City.

Requirements

Experience in brand strategy and execution.
Experience in supporting advisory boards and engaging consultants.
Experience in regional and national physician discussions.
Experience in supporting disease state and product conversations.
Experience in participating in and attending congresses and industry meetings.
Experience in conducting 1:1 meetings with HCPs.
Experience in sales speaker management and engagement.
Experience in identifying and developing HCP speakers.
Experience in providing training to speakers.
Experience in hosting and executing branded and unbranded speaker programs.
Experience in monitoring speaker performance.
Ability to work with home office Marketing, Sales, and cross-functional teams.
Ability to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Ability to assist in the development of Home Office Brand Strategy and execution in the Regions.
Adherence to the highest degree of professionalism and compliance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Responsibilities

Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Supporting the execution of approved Advisory Boards, including identification and engagement of HCP consultants.
Facilitating, participating in, and attending advisory boards.
Supporting disease state and approved product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials.
Engaging with assigned TLs and soliciting feedback.
Participating in and attending Congresses and other industry meetings.
Conducting 1:1 meetings with HCPs.
Attending meeting sessions at congresses.
Providing input and support in developing account plans for Sales Speaker Management and Engagement.
Identifying and developing HCP Speakers to provide high-quality compliance promotional education.
Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials.
Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles.
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities.
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions.
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.