Associate Director, Programmatic

PUBLICIS GROUPE•New York, NY

30d•$115,000 - $120,000

About The Position

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person to lead the day to day management of the technical end of the Programmatic team. This individual will develop/ deliver/ inspire Zenith's vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.

Requirements

5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc…
Experience using or launching data, attribution or programmatic tools
Track record of building successful client relationships
Strong presentation skills
Strong written and verbal communication skills
Demonstrated ability to think strategically
Must be a self-starter who works well in a fast-paced, team-oriented environment
Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
Significant experience in a service, delivery and/or customer focused organization is required
Must have demonstrated ability to gets things done through 'un-owned' resources
Must have outstanding motivational and interpersonal skills
Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Responsibilities

Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans
Evaluate and select strategic solutions on behalf of select clients such as DMP's, Attribution and TMS tools
Build, maintain and grow client relationships and client business
Analyze client's audience strategies and work with strategy and activation groups to lead business case development
Build and maintain relationships with data and technology vendors and internal agency counterparts
Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
Ensure team delivers upon objectives within budget and time parameters
Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
i.e. Taskforces that strengthen media discipline